Using Promotional Pens to Build Brand Awareness in a Troubled Economy
By: Wade Benz
Submitted: 2009-09-04 08:17:35 | Word Count: 531
There is no doubt about it, times are tough, but there is a great opportunity to build better brand awareness even though business maybe slow. Now is the time to get your name, website, or product out there to the masses. A great way to build your brand is through the use of promotional products like promotional pens. They are one of the most effective and useful advertising specialties available to consumers.
Custom pens are popular for one main reason: they work! These effective marketing tools can build awareness by putting your message in front of potential or existing customers. First and foremost promo pens are useful, everyone needs something to write with on a daily basis. It puts your advertising literally in the hands of those you want to target. They are also one of the least expensive promotional products that you can purchase. In most cases you can get more than 1,000 pens for less than .39 per piece. Not a bad deal!
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Promo writing tools like pens, pencils, or even markers have a perfect imprint space for your logo, website, phone number or other information. Personalization is easy on most pens. There are some where you can even imprint on both the barrel and clip. I have seen customers print their name and phone number on the barrel and then their site address on the clip for maximum exposure.
In terms of ordering, you will want to have enough lead time for processing, proofing, production and shipment of the items. Make sure you spend time choosing what color and imprint color of the pen will work best with your brand. After you decide your color scheme, make sure you get a proof to see exactly how your pens will look. Watch out for the text being too small or crowded. The more simple you make it, the more effective it will be. Normal time from ordering to delivery is about 7 10 days. It will take about a day to process the order. Next up you should receive a virtual proof within another 25 36 hours. Once you have made any changes or tweaks the order will then go into production. Production normally last about 5 days. Then the order of pens will ship out and take around 3 4 days depending on what part of the country you live in. There are also rush service available for orders, but expedited fees maybe charged. I have learned that the best plan is to plan ahead.
One of the best ways to distribute pens is at a tradeshow. Everyone knows that when you go to a convention you are bound to get free stuff. What better giveaway than a pen? Visitors to a tradeshow may throw away the gimmicks and marketing materials they pick up, but never toss out a pen! You can leave visitors with a powerful impression with a custom writing item they are sure to keep for a long time to come.
I could go on and on about promotional pens, but the simple fact is: they are effective. No matter how big or small, cheap or expensive; everyone loves a free pen. You can find hundreds of promotional ideas at http://www.usimprints.com.
Author Resource:-
Wade Benz is President of http://USimprints.com, an online provider of custom imprinted promotional products, tradeshow giveaways, and promotional pens. He helps companies, non-profit organizations, and educational institutions build their brand. You can visit http://www.usimprints.com.
