Trade Show Exhibits Vary According to Your Booth Size and Your Product Type
By: Benny Wilkinson
Submitted: 2009-08-28 17:32:43 | Word Count: 779
Be it a small scale trade fair or a large scale one, someone who is inexperienced about it is sure to feel a little nervous about the whole thing. He would wonder how to attract the attention of customers to his stalls when there are so many companies competing with him. And to be honest, his fears are not quite baseless without proper trade show exhibits, his chances of attracting visitors to his stalls are next to nil.
As you set up stalls in a trade fair, you will have to incur certain marketing expenditure. The cost includes space rental, telecommunication, networking travel, accommodation, promotional literature, trade show exhibits etc etc. If you fail to attract the visitors, all the trouble taken and cost incurred will go down the drain.
[ advertisement ]
Do not try to save money on the trade show exhibits. These are the only means that will attract the attention if the visitors. Remember you have only three seconds to catch their attention. Unless you can attract them within those three seconds, they will walk past without even a cursory glance. Even if they look at your stall fleetingly, that will not translate into real interest. Therefore, it is imperative that you have proper trade show display which is just another term for trade show exhibits.
If you are planning to buy the trade show displays, do so from a company having a good reputation and decent customer service. They must also possess a team of experts in the chosen field so that they are capable of meting out sound advice regarding displays that match a certain product type. Another factor to be kept in mind would be the size of the available space.
In North America, the minimum space rented out is 10 x10 . You can rent spaces in multiple of that. You can take two stall side by side and then you will have an exhibiting space of 10 x20 . Like wise if you want a stall as big as 20 x20 , you will have to take four stalls. You can have one as big as 100 x100 . In Europe and Asia, exhibit spaces are rented out on 1m basis, the smallest being 3mx3m.
You do not need to be a genius to realize that the trade show display for a 10 x10 stall and that of a 100 x100 will be very different. If you are displaying cars, you will need a different type of displays than if you are selling insurance policies.
You can also go for renting trade show displays from trade show display rentals instead of buying them. This would help you reduce your financial inputs substantially and also save you the headache of storing them afterwards. However, if it is your regular custom to attend trade fairs, it is much better for you to buy some of the most frequently required items. This would help save the repetitive cost of the rentals that you would pay for them each time you attend a show.
If your booth is very tiny, try procuring tabletop displays. One may intelligently guess from the name that it implies displays that can be set atop a table. The tables are generally supplied by the organizers of the trade fair. There may be any number of tabletop displays, some of which are
* Banner stand table top displays
* Modular or Hybrid table top displays
* Panel table top displays
* Pop up tabletop displays.
On the floor models of these displays are also found for larger display booths. In addition to all these you can have pipe and drape display as well as truss display.
Of these, truss looks truly awesome. It provides a sophisticated, professional and sturdy display booth and can be put together without the use of tools. A 10 x10 truss display will come for around $5,400 and look great too. Those designs that are a little less elaborate are worth $2,500. Panel displays for 10 x20 booth can be bought for a price range from $3,000 to $17,000.
The price of a display unit would vary according to size and design. More magnificent a display is, greater the chances would be of its attracting the customer s attention. However, it may not always be advisable to buy $ 17,000 or such amounts on displays used for one occasion only. Hence, the rental companies have shot up in popularity these days. They take up projects on a turnkey basis and also provide free expert advice in addition. These turnkey projects save you from over spending as well as the headache of organization.
However, it is for you to decide what you should do. However, do not forget that you have just three seconds to draw your prospective customer s attention.
Author Resource:-
Benny Wilkinson being a leading expert in the field of advertising and promotion through trade show exhibits, is always on the lookout for new ideas to enhance one's products display from the masses.
