By: Jdes SEO
Submitted: 2009-08-20 06:26:03 | Word Count: 630
Main Objective of Directory Submission :
Webmasters submit their sites to directories with three main objective:
[ advertisement ]
1. Get permanent one-way links/inbound link to their sites,
2. Get links from high-PR sources and
3. Get interested visitors looking for the kind of info their site provides.
Let us look at the significance and practicalities of these objectives.
* One-way Links from Directories
One-way Links or inbound link play very important role to getting and maintenance top positions in search engine for particular keyword- keyword phase. Search engine considers a link from Site A to Site B as a vote in favor or Site B, indicating that Site B contains good content. And it would also seem that if Site B includes a return-link to Site A, the weight of the original vote goes down. It is believed widely that Search engine looks unfavorably on reciprocal links.
* Alternatives for getting one-ways links as below:
1.Writing and submission article
2.Press release
3.social bookmarking
4.blog and forum posting and
5.Get your site listed in a directory / Directory submission.
* Writing articles was not easy. Nor could everyone write good articles and it's only get link when 'Write articles with an author byline that includes a link to your site, So most webmasters choose this after directories. Press release,social bookmarking and blog and forum posting are get one way link but they have some limitation like limited source,not have relevancy for all type of site,more time consuming and high price rate then directories submission.
* So that,suddenly, a new business came into existence, the business of publishing directories. However, many of these new directories are not SEO Friendly and Quite a few were just link farms for exchanging links among themselves, irrespective of the relevance of such links. Google began to penalize listings in such directories. In fact, it had a favorite directory, DMOZ, a listing in which carried high weight in Google’s ranking algorithm.
* So we suggest that choose directory submission service company such that which have used SEO friendly,non reciprocal directory for submitting of your site to web directories. Get Links from High-PR Directories We mentioned earlier that Google considers a link from Site A to Site B as indicative of Site B’s value. However, not all links are equal in weight. A link from a high-PR site (a site with a high Google Page Rank) carries more weight. If a directory has high PR, it would mean that Google has assessed that directory and found it a worthy source of info. A link to your site from such a directory could not but carry some weight. If the link is from a highly relevant category (considering your site’s topic) the weight would be even more.
* Get Targeted Traffic from Directories In the earlier years, when search engines weren’t as popular, directories served as the main method of finding relevant sites and get direct traffic But nowadays, search engines like Google,Yahoo and msn have taken over and serve as the main medium that connects users with what they’re looking for. Some directories, like the Yahoo directory, are quite popular and used by Web surfers to find information they seek. A listing in such directories could bring many visitors and that too visitors specifically interested in the topic of your site. A Yahoo listing could bring both Google ranking improvement as well as traffic. However, a Yahoo listing charge $300 just to review your site, with no guarantee of inclusion. And if your site is accepted, you have to pay $300 annually to keep it there.
