By: Julia Aidan
Submitted: 2009-08-13 13:58:26 | Word Count: 413
A DRTV agency offers many benefits to a company interested in marketing its product via direct response television. One of the biggest benefits is that by using an experienced and knowledgeable DRTV agency a company is more likely to be successful by selling their product through an commercial. Some companies mistakenly assume that it is too expensive to hire a DRTV agency and decide to outsource everything on their own. The many mistakes that are made along the way end up costing more money and time than would have been spent should the decision to use an experienced DRTV agency had been made initially.
Why DRTV?
Some companies wonder why they should even consider direct response television also known as infomercials. Most companies think the best way to sell their product or service is through retail. However, it is considerably more expensive to sell through retail not to mention time consuming. The return on investment takes much longer to recuperate, too. However, with DRTV a company is able to save significant money up front and since infomercials require direct response the return on the investment begins with the infomercial's first airing!
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How Does DRTV Work?
DRTV works by having a short commercial, called short form, which is two to five minutes long, or a long form infomercial that is up to 30 minutes long. The DRTV agency will write a script, hire hosts, and assist in importing, fulfillment, distribution, and telemarketing. By the time the infomercial airs customers will be able to call the 800 number on the screen or visit the company's website to buy the product. There is no concern about the wrong product being purchased or not being able to find the product the customer is interested. With an infomercial the customer sees the product they want and simply picks up the phone or visits a website to buy the item in question.
Overall, a DRTV agency is necessary to help the process along and reduce the risk of kinks in the campaign. An established and experienced DRTV agency will be able to get the infomercial scripted and filmed quickly and efficiently and then on television much faster than a company trying to figure out how to do it on their own. A DRTV agency is highly recommended to any company interested in marketing their products or services via direct response television.
Author Resource:-DRTV agency A. Eicoff & Co. handles DRTV for leading brands nationwide.
