By: Julia Aidan
Submitted: 2009-08-13 13:55:55 | Word Count: 441
Do you have a new product and you are wondering how you will market it to the masses? Are you unsure how to even begin? If so, then you need a DRTV agency on your side to help. However, you need to be aware of what roles a DRTV agency should fill so you can look for the best one to help you market your product and/or services. The following information will outline what a DRTV agency should do at a bare minimum while some of the best agencies will offer many other services, too. This is just a basic overview of what to look for.
Campaign
The DRTV agency will be in charge of creating a DRTV campaign. This means they will handle the entire process and adhere to your schedule and budget as much as possible. The campaign will include many services including script writing, hiring hosts, telemarketing, fulfillment, distribution, importing, time management, creatives, and more.
[ advertisement ]
Script
When you watch an infomercial and can't seem to turn the channel there are two things at play: a good product and an even better script. A DRTV agency will be in charge of creating an excellent script for your infomercial that will be informative and engaging all the while making sales.
Hosts
A DRTV agency should also be in charge of hiring the hosts for the infomercial. They should be aware of what hosts will best appeal to the target audience and be able to market the particular product. Celebrities will be really expensive so your DRTV agency may look for lesser known celebrities who will be able to host the infomercial at a more affordable rate all the while appealing to and being recognized by the audience.
Telemarketing
Almost all direct response television commercials include an 800 number for customers to call and place their order. Websites are becoming more popular, but the need for telemarketing is still very real when it comes to infomercials. The DRTV agency should have relationships with telemarketing companies prepared to handle the calls for your product/services.
Fulfillment/Distribution/Importing
The DRTV agency should be able to handle fulfillment, distribution, and especially importing of the product. Having enough of the product in stock to meet the expected demand is very important so that orders may be fulfilled quickly and easily.
Time Management
Another quality to look for in a DRTV agency is time management. If you are being charged by the hour then you certainly want to stay on schedule and work with a DRTV agency willing to stick to the schedule, too.
Author Resource:-DRTV agency A. Eicoff & Co. handles DRTV for leading brands nationwide.
