By: Julia Aidan
Submitted: 2009-07-27 09:48:34 | Word Count: 440
Few people know what DRTV is by that definition. Even if you referred to it as direct response television you still wouldn't have that many people who would know what you were referring to. However, say the word "infomercial" and you will have instant understanding among the majority of the population. In fact, most people enjoy watching infomercials because they are able to see a new product or service demonstrated, hear testimonials, and can easily make a purchase if they decide to do so. Few people will admit it, but infomercials are really something most people enjoy watching on occasion.
Reach
Interestingly enough, DRTV can potentially reach millions of viewers simultaneously. That's what makes direct response marketing campaigns so cost effective because in one single airing of an infomercial a very large chunk of the target market can be targeted. As a result, direct response television is a wonderful way for companies to advertise their products and services. Regular television commercials cost up to twice the cost of direct response television time slots. As a result, marketers can save a large portion of their budget by choosing to market in this manner. In fact, when the cost of the infomercial is weighed against the amount of people targeted it can work out to be unbelievably cost effective. Of the viewers of a DRTV campaign quite a few will make a purchase. In fact, if there are 50 million viewers and only 1% of them make a purchase that's still 500,000 products sold in a single day.
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DRTV Buyers
Another interesting fact about DRTV is that the majority of customers are in their 40s. The reason why this age group is responsible for most of the purchases through DRTV campaigns is because they are more likely to be at home and because as an age group they have the most buying power.
Men are Buying, Too
In days past, women made up the biggest portion of DRTV shoppers. However, today many men are getting in on the benefits of DRTV and taking advantage of making their purchases from the comfort of their home. Today, women still outweigh men as DRTV shoppers however those numbers are rapidly changing.
Conclusion
Overall, DRTV is a beneficial way for marketers to target markets en masse as well as for individuals to make purchases at home as soon as they see the infomercial. It's a win-win situation for all parties involved and that will continue to be the driving force behind DRTV's success as a marketing platform.
Author Resource:-
To learn more about direct response television advertising, media, and DRTV, visit DRTV Agency A. Eicoff & Co.
