By: Jose Nevarez
Submitted: 2009-05-19 06:01:32 | Word Count: 500
Nike has amassed a great name for itself. It is the doyen of shoe world and it deserves every bit of attention that it gets. Nike had brought in a shoe line called Nike Air Force 1 way back in 1982. The name Air Force 1 has been taken from the name of the plane, which is used by the president of United States. It was a modest experiment by designer Bruce Kilgore. The experiment succeeded beyond bounds. It not only brought great fortune to Nike but also traveled beyond the Hispanic shores.
The shoe line pioneered Nike s air technology. Air technology uses gas filled plastic membranes in the soles for the purpose of cushioning the shoe. This brings great relief and comfort to the wearer. Within a very short time, the shoe became a craze with the masses.
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Almost at the same time, New York underwent an eclectic current of hip hop. The hip hoppers were closely associated with basketball and road dances. Thus they loved the concept of air technology and basketball shoes. The hip hoppers had many emulators. Children on the New York scene felt like getting the shoes for themselves. Slowly a revolution rose and it led to the sale of these shoes in full swing.
Today Nike Air Force 1 brings a billion USD each year to Nike s exchequer. The shoe line comes in 1700 different color variations. The varsity reds and the university blues have just got linked to the New York folklore. Despite all these colors, the ones which have had rousing success all these years are solid white and solid black., solid white is also referred to as whites on white.
The shoe is selling like craze across all the Nike retail outlets. On the occasion of its silver anniversary, the line just got upgraded. It brought in many more features that were immediately recognizable. The overall effort was towards giving the wearer respite. Airy soles, thick cushion, Velcro straps and many other facets made it a highly popular shoe.
Nike Air Force 1 comes in three varieties. While it is usually feasible to find the low top and the mid top in retail stores, the high top is not immediately accessible. The mid top uses Velcro straps and it is bound to the base of the shoe. The high top keeps the medallion in a copious, ready to be removed manner.
As an accessory and a memorabilia, Nike air force 1 uses medallions in the laces. These have silver print. You can remove these medallions at will if you do not like the concept.
Nike Air Force 1 is going strong in its 27th year of inception. Masses are still awed by it. You would find school children, basketball enthusiasts, club players, concert artists and people on the podium all going gaga over these shoes. Here is wishing that Nike Air Force 1 brings in more of its multicultural appeal through the latest upgrades. In fact, now you can also witness a strong presence of Air Force 2, 3, 4, and 5.
