the market positioning of the watch brands have a certain high value of investments
By: lili smith
Submitted: 2011-12-15 20:04:55 | Word Count: 690
Sotheby's Hong Kong auction house experts from the Ministry Miss Chen Kaijia Watch told the "China Business" reporter: "Every year, Hong Kong will be in the spring (May) and autumn (10 November), two large-scale watch at auction due to the spring The auction of the year's first auction, the scale would not be significant, mainly thoroughly, look at what the market expected, for the autumn to prepare for the auction. autumn auction in terms of size, number and type of auction on the auction to be much larger than the spring. "
As one watches the auction 10 years of experience with experts, Chen Kaijia said: "This autumn join Sotheby's Longines Watches Prices auction watch, whether it is from a rare degree, the product phase, or styles, are attractive in the transaction of more than 10 million Hong Kong dollars 23 auction, more than half of the market is difficult to find the style, only Patek Philippe (Patek Philippe) accounted for 40 percent. "
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Among them, an early 1518 model Patek Philippe pink gold watch, which will eventually become the highest turnover of HK $ 5.54 million at auction, the other a 3939 model Patek Philippe watches and gold enamel Patek Philippe Solar Clock, respectively of HK $ 4.22 million and 206 million Hong Kong dollars, setting a world auction record of two clocks.
Last year, Christie's sold for a 1943 production, worth 5.7 million Swiss francs of Patek Philippe watches, watch auction in the history of this price range but also the highest difference of 90 million Swiss francs. (The highest record for a 1946 production, worth 6.6 million Swiss francs of the Patek Philippe watch.)
According to Chen Kaijia briefings, participate in Sotheby's autumn auction watch buyers, mainly from Southeast Asia, there are some buyers in Mainland China.
She said: "This auction will be a quarter of buyers are new customers. Asian buyers accounted for an absolute majority, which is particularly evident growth in the Mainland of China buyers, the successful bidder from the tender to the last Chinese buyers of more than 30 percent, an increase of 5 percent to 10 percent of the seller places the majority of Europeans, since the debt crisis, many people want to watch the hands of cash through the auction. "
Many from the Sotheby's Hong Kong autumn auction Mainland returned even watch magazine correspondent issue such a sigh: "The entire auction, the auctioneer in addition to the foreigners standing, sitting almost all their own people."
Is also a leader in the auction at Christie's world, buyers increasingly feel the strong rise of China. In May, Christie's Hong Kong spring watch auction close to 1.6470 million strong hammer, turnover hit a new high in Asia.
Christie's Hong Kong Replica Patek Philippe Watches Vice President Li Dianxin (Mary Lee) President said: "The eighties and nineties, many mainland people to own the table to buy the majority of the watch brand awareness is not high, but since the reform and opening up, and Hong Kong open to the free exercise, the mainland and gradually increase the understanding of the watches in recent years, many world famous watch brands have set up shop in major cities, plus newspapers and magazines to promote the active market sentiment, some domestic buyers start noted, the market positioning of the watch brands have a certain high value of investments, so watch the collection and investment as a means of preservation. "
She said: "Mainland buyers like the collection of well-known brands such as Patek Philippe, Vacheron Constantin (Vacheron Constantin), Cartier and Rolex. They are more inclined to technology and equipped with sophisticated features of modern Replica Longines Watches , such as the tourbillon and the three asked the table at the same time, the table of product phase, if the first wife of the table box and certificate, is their concern. "
