Boring Brochures Explained: Learning From Mistakes
By: Chelsea Nicole
Submitted: 2011-11-19 03:47:34 | Word Count: 652
We learn from our mistakes, and we also learn from the mistakes of others. When it comes to printing brochures, it is better to learn from the mistakes of others early on so that you do not have to waste valuable money in printing the wrong kind of color brochures.
In this special article, we will discuss how boring brochures actually become boring. Basically, this is a compilation of other people's mistakes so that you can learn to improve your own brochures before they even get to the printer. The more you know about this, the better your color brochures should get in the future.
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1. Boring Mistake #1: Turning the brochure into a booklet – Many people accidentally make this mistake. Most people of course mean well when they do print brochures, but they just carried away with the content. If you are not really careful with your brochure content they may extend a bit too long, overwhelming your brochure. It may come to the point that all the panels of your brochures have text, turning it into a booklet.
The trouble is, once it does turn like this, it becomes boring. Brochures are meant for quick readers, not really long readers like booklets or catalogs. People do not like reading too much, especially now that they want everything delivered to them immediately. That is why it is best to avoid this mistake and try to actually be concise and practical with your content for color brochures.
2. Boring Mistake #2: Using clichés in the content – One of the big booboos in developing brochures is using clichés. It may make for an easily recognizable message no doubt, but it also cheapens your approach, overall making your brochures boring. People will be thinking that it is "that same old line again", finding nothing memorable or worth paying attention to in your brochures.
That is why it is advisable actually to compose your own original content. The more unique the marketing approach you use, and the more uncommon the content, the more people will remember and put to heart what your color brochures are saying.
3. Boring Mistake #3: Not adding images, symbols or icons – While a brochure is primarily a written form of print meant to communicate a message, it will get boring if it is only full of text. It is a big mistake to just simply ignore images and just focus on text formatting and colors. Images, symbols and icons can all contribute to the effective transmission of that special message making things a lot more interesting. Without them, people will get tired and bored as they read sentence after sentence without a break.
4. Boring Mistake #4: Using classic fonts – Classic or old fonts like Times New Roman, and Arial are just not a good idea for brochures. Since they just look too common and domestic and old, it makes brochures look too common as well, adding nothing remarkable to the brochure print itself. So avoid using those classic fonts. There are tons of other free font styles out there that are fresh out of development, and you should try that. Believe me, your content will not go boring.
5. Boring Mistake #5: Not giving reader value – Finally, we have reader value. If you do not bring something that your readers will find beneficial in your brochures, then your brochures will just be some kind of marketing tool without really a soul or a purpose. People read stuff because they will know they will gain something and you should exploit that by giving those readers real value that they will remember and hopefully will want to keep coming back more.
Good! Now learn from these mistakes. List them down or print this out. The more you know about these boring mistakes, the better.
