How to Multiply Your Website Traffic With a Single Marketing Activity
By: Tom Canyon
Submitted: 2011-11-02 00:07:31 | Word Count: 553
Are you a "traffic sampler"?
In other words, do you try to do "a little of this" and "a little of that" to get visitors to your website? Do you try "a little" search engine optimization, "a little" per-per-click (PPC) and "a little" buying of display ads and solo mailings?
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Does that leave you with only "a little" sample of success?
If you are like many of us, you probably jump from strategy to strategy, trying the latest tools and programs.
I'd like to suggest an alternative. One that will simplify your marketing, and is likely to bring you more traffic than before. But first, you need a little attitude adjustment: More is definitely not better.
In fact, consider this shocker: If you have your own product to sell online, you can follow one traffic strategy.
Instead of the the sampler approach, you can focus on a single method that has been proven to work for decades -- in fact, even before the internet existed.
The one strategy is this: start and grow your own affiliate program. Here's how.
Step 1: Start Your Affiliate Program.
One of the absolute keys to success in business is LEVERAGE. In other words, using the efforts of machines or other people to get more results than you could get by working yourself. Face it, there are only so many hours in a day. With an affiliate program you can have literally hundreds -- or even thousands -- of other people working to promote your product, around the clock and across the globe.
Is that leverage? You bet. And the internet makes it possible on a vast, new, mind-boggling scale.
Imagine this: instead of working on SEO, PPC ads and the other traffic methods yourself, now you can get others to do this for you, as a member of your affiliate team.
So, stop wasting your time, and start leveraging it with the help of others. You need to start an affiliate program. ClickBank.com and 1ShoppingCart.com are great services to consider for this.
Step 2: Grow Your Affiliate Program.
The affiliates won't do all the work on their own. You need to help them and show them a path, and when you do, they can really ramp up your results.
You need to provide them with training, as well as marketing materials such as articles, free reports, and sample PPC and display ads. This is a high leverage activity because you do it once, and the affiliates can use it over and over again.
Loading up an affiliate center with these materials is very basic. If you want to move your program into high gear, then you'll need to show the affiliates when and how how to use your materials.
So, for example, point out some marketing methods that worked especially well for you, such as advertising in particular ezines or the keywords that work well.
You'll be amazed at the effect this can have on your results and income!
You can also grow your program by recruiting more affiliates. Even if you have many affiliates who make only a few sales, the revenues can add up quickly.
To summarize: You can harness the time-tested power of leverage and focus, and the amazing speed and scale of the internet, by starting and growing your own online affiliate program.
