Pocket Folder Overdrive: Making Them More Effective In Marketing
By: Chelsea Nicole
Submitted: 2011-10-30 19:32:52 | Word Count: 685
Custom pocket folders made for marketing require real effort in development, if you want them to make a difference in the campaign. In fact, for pocket folders, it is recommended that you try to always go into overdrive and push its content and design to its limits to get amazing results.
Of course, this is easier said than done. To shift into overdrive with your pocket folders, you will require some time, a lot more effort and some extra resources. Let me cover for you five of the basic things that you will want to do to shift your own pocket folders into overdrive and help you with your marketing efforts. Go through the list below and see exactly what you will need to do.
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1. Use full color designs – For many, creating a custom pocket folder means adding a logo of a certain small type design in its cover. However, if you want to go into overdrive on this and improve the marketing performance of your prints, then you will want to go beyond that. You will need to use full color designs.
So instead of just spots where designs are attached to the paper of the pocket folder, the whole folder actually must be printed on with a full color design. This allows you to be more creative, giving the whole pocket folder a strong promise of better marketing performance. So it is full color pocket folder printing or bust really if you want them to be good at marketing.
2. Compose audience targeted headlines – Another aspect of your pocket folders that you will want to go overdrive on is its headlines. For those prints to be effective at marketing to readers, the audience must be highly attracted and highly interested in the headlines of your pocket folders.
This means that you will need to write specific audience targeted headlines that use the key words and concepts that those readers actually always respond to. For example, if your marketing folders are for business people, then headlines with the words "profits" and "success" will work better. The same goes for pocket folders for your customers where the words "savings" and "discounts" might be more ideal in the headlines. Better audience targeted headlines means better marketing performance for your pocket folders.
3. Adopt extra attractive images – Beyond using basic stock images and graphics, you may want to use extra attractive images if you want to go into overdrive with pocket folders. It will be better for you to take your own photographs or develop your own specific graphics in vivid high resolution to achieve the highest quality images possible for your pocket folder design. These high quality images should be extra attractive enough to stand out and grab the attention of readers. The better the pictures the better the marketing results from these prints.
4. Use more distribution methods – The more your folders are out there, the better they can achieve your marketing goals as well. So make sure that besides giving them away directly, you should try and give those pocket folders with content through a lot more different methods. Leave them at certain lobbies or reception areas, have them as extra attachments or freebies along with presentations etc. etc. The more distribution methods you can think of, the better.
5. Improve the paper quality – Lastly, it is in printing quality that makes for the finishing overdrive move for pocket folders. If you can improve the paper quality of the folders to make its design and overall integrity look better, you will get more people trusting and reading its cover and contents. That is why you should spend on the highest quality paper you can afford for your pocket folder printing.
Those should cover all the important things that will help you shift your pocket folders into overdrive and of course improve their marketing performance. Make sure you do all the items above together for the most potent effect in marketing.
