Improving The Marketing Performance Of Your Stickers
By: Chelsea Nicole
Submitted: 2011-10-28 04:26:16 | Word Count: 727
To start the great work of improving the marketing performance of your stickers, you must realize that doing so means actually doing a major overhaul of the process. For custom stickers to make waves in marketing, it must actually have all its features and properties turned to the best possible state, while at the same time improving the strategies in giving away those stickers.
Below, are seven crucial items that will help you improve the marketing performance of your stickers. Read each point carefully and learn its premise. Understand each and try to implement them into your own sticker printing and marketing process. Believe me, you will get real results after.
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1. Get larger ones – Let us start with size. Size matters in sticker marketing. In many cases, stickers always get eclipsed by the myriad of other marketing materials that they actually get ignored and become useless most of the time. That is why the first and best step to improve the marketing performance of your custom stickers is for you to get larger ones.
Try to get larger templates when you do your sticker designs. I would recommend getting something 50% to 100% larger than your previous stickers. The larger they are, the more visible they should be. This should give you a good start and a good initial boost to the marketing potency of your stickers.
2. Use more specific templates – After getting things into a larger state, another good idea to improve the marketing performance of your stickers is to use more specific templates. Instead of the standard rectangular templates for generic use, you might want to add more variety and use other more specific templates meant for specific locations.
For example, you can use bumper sticker templates, notebook sticker templates, sticker templates for tablets, mobile phones etc. These will broaden the reach of your marketing stickers and of course improve their performance as well.
3. Write better headlines – The bulk of a sticker's marketing performance hinges on its text headline. If you are not a good writer, you may want to go all out and hire a good copywriter for marketing. Try to get a headline that actually interests your readers directly, teasing something that they want or need in the content itself. With better headlines you get more readers for your marketing stickers, hence a better performance out of them.
4. Use more visible images – You will also need to upgrade your graphics and use more visible kinds of images in your stickers. Visual imagery is a major part of the attractive factor of marketing stickers. So you will want to get a high resolution and highly colourful image that will make the stickers stand out.
Make sure that you get your images from original raw sources first to ensure their high quality. Source them from digital cameras or actual design documents so that they look as appealing and as powerful as they were meant to be.
5. Ramp up the printing quality – To make sure that what you see is what you will get in sticker printing, you will want to ramp up the printing quality. By going for the best paper and the best quality inks available from the printing service, your stickers should gain that professional looking high quality finish that compliments your design. This high quality will elicit respect from readers, further improving their marketing performance.
6. Print more – It is also possible to increase the performance of stickers even further by simply printing more. More stickers mean more of them to be distributed and of course more possible readers. With this increased visibility, it will be a lot more effortless to improve the marketing performance of your stickers.
7. Distribute in more places – Lastly, make it a point to distribute to more places. Instead of targeting several generic places, make sure you distribute your stickers at many key public concentration points where your target market typically goes to. The more places your stickers are, the more people they will reach with their marketing message.
Now, that is how you improve the marketing performance of your stickers. Make sure you take note of all seven of these items and if possible integrate it into your own sticker development process.
