Original Looking Flyers Through 5 Simple Approaches
By: Chelsea Nicole
Submitted: 2011-10-20 22:19:13 | Word Count: 653
To make original looking flyers, you will need to decide on specific new approaches to your designs. This is not just about adding a different picture or using a new font style really. For your custom flyers to look more original you need a really comprehensive new view on how to develop those layouts and designs for flyers.
To get you started in working like this, try to read all the different approaches that you will see below. These are the different angles of attack that you can go for to create different and very original looking flyers without racking you brains out too much.
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1. The new shape approach – Flyers are always rectangular. People are not really keen on changing the shape since it works, and typically it is best not to fix something that is not broken. However, if you do need to look more original since there are a lot of other flyers, then the best approach for you is to use a different shape for your flyers. This immediately will mark your flyers for attention, giving you that touch of easy originality that many readers should remember.
2. The odd size approach – If a different shape does not interest you for your flyers, then you might want to go for a different size. People can easily be impressed with a different size of flyers, and with really large type flyers for example, you should already achieve some kind of originality.
People will easily remember and appreciate the large type flyer, looking at it as an impressive super-sized type promotion. So if you have extra money for flyer printing, try this move out to make things more original.
3. The distinct color approach – You can also go for the distinct color approach with your flyers. Sometimes, with so many flyers out there, your last resort is to just use a very distinct color theme so that your designs will look original. So instead of the usual road colors for your prints that are white and even light pastel colors, you can go for more exotic stuff.
From exciting metallic style colors, to just plain exotic hues and combinations, this should be visible enough for people to actually pay attention and of course remember outright as one of the original ones. So if you can afford different colors for your flyers, try out some of the more unusual ones to make things look original.
4. The odd content approach – Remember that originality sometimes comes from the content. Many flyers are just very derivative and common with their content. It is the same old marketing drivel that are presented to people every day. To change this and make your flyers more original, you can change that whole basic style of flyer content.
Try something very different like being educational, being entertaining or just downright being artistic. By giving people something other than the usual commercialized flyer content, believe me, people will look at your color flyers with new eyes, since it will sound more original than ever.
5. The odd feature approach – Finally, you can also invest in an odd feature approach. This is basically the approach wherein an odd feature is embedded in the flyer. This will be the pivotal original element that will of course mark the flyer for attention.
From holes in the template to folds, embedded metallic inks etc. there are many options to choose from. Depending on your theme, this can really make things look unique and compelling, so try it out and see if you can succeed by exploiting an odd feature.
So, if you want to really get those original type flyers, make sure that you read the items above so that you can make the right decisions in writing and designing your custom flyers.
