By: Chelsea Nicole
Submitted: 2011-10-18 23:52:08 | Word Count: 655
To be original with your custom catalogs, you will have to decide on a very deliberate approach to how you develop its design. More than just choosing new pictures and fonts, you will want to really overhaul your catalogs by looking for a different approach in design it.
In this article, we will discuss five different approaches to be original with your custom catalogs. By deciding on a specific new approach to your catalog prints, it is a lot easier for you to deliver more original looking prints that will be more memorable to people.
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1. Use a different content concept – Most commercial catalogs have one content concept really. They just want to sell stuff and they use an occasion or an event as an excuse to convince you to actually buy. So if you want to be original about your catalogs, one of the best ways is to use different content concept than that. Instead of selling to people directly, you might want actually tell them a story or describe a certain feature or lifestyle.
By doing this, you stop selling to people, you just give them the sense of the benefits of the things you are selling. Since most audiences "hate" being "sold to" this will give you that key original content that is of course more effective than most other catalogs.
2. Adopt your own catalog shape – Another thing you can go for to help your catalogs look more original is to adopt your own catalog shape. Instead of the standard rectangular setup, you can just go for something really different to make your prints look unique.
A square shaped, triangle shaped or even circular shaped catalog will of course stand out completely. Not only will it be very original, but it will also be very memorable. So if it is applicable with your custom catalog concept, why don't you try to be original and adopt your own catalog shape?
3. Alter the scale and size – Besides the shape, the scale and size can also be easily changed to make your catalogs look more original. By just making the catalogs bigger or smaller than usual, people will already notice the difference.
It is in these little deviances from the mean that will help your catalogs be more memorable and of course more original. So try and investigate if you can use a significantly larger or smaller size for your custom catalogs. This can be your key to simple and quick originality for your prints.
4. Use a very distinct color theme – If you cannot alter the size and shape too much of your catalogs, your next stop is to use a distinct color theme. By going for more unusual colors for catalogs, it is easily possible for you to make them at least look original.
Exotic colors with really intense hues can be easily adopted to make your catalogs more visible against all other commercial catalogs out there. That distinct color theme should already be enough for people to realize that your own catalogs are something very different and worth reading.
5. Adding some odd features – Finally, if you want to be totally original with your color catalogs, you might want to add some other odd features. Holes, tabs, studs, embossing and other embedded materials should contribute a lot to the original concept of your catalogs. So if you do have some extra resources for catalog customization, you might want to add some of these add features to hem in that original thought and detail with your catalogs.
Now you know the most important moves you can go for to help you create more original looking custom catalogs on your own. Just try to remember all the tips above and you should never go astray and always produce something really original.
