By: Chelsea Nicole
Submitted: 2011-09-30 01:11:46 | Word Count: 699
Want more impact from the text of your flyers? Then you might want to customize the text element more through special design techniques. In this article, we will go through the different tricks you can add to your test to get truly custom flyers that attract readers. Read through each item below and try to learn exactly how this is done in a flyer design. Apply them to your own flyers and believe me you will see the big difference.
1. Getting new styles – First up, you need new font styles. While you might have a great collection of fonts in your design software for flyers, it is good to get fresh new ones form the Internet. Fresh new fonts are often sleeker, better and more "in" when it comes to printing trends.
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So you should first at least get some new font styles. It is easy enough to download these from the Internet for free. So browse through with a search engine and pick some new and promising fonts online.
2. A more dynamic use of color – When it comes to text color, do not just pick one plain one. Today, more and more flyers are using dynamic colors. This means that the colors are not just one plain hue. There is a seamless change throughout the text content, from one lighter color shade to another.
This is called a color gradient. Text that have these typically look like they are gleaming or glinting in a more natural but sleek way. This is way more interesting than just plain colored text, that is why it is a good thing to try and integrate this into your design.
3. Adding textures – If you have a flyer that has a very specific material theme, you can also integrate this into your text. By adding textures to your text, you can also make them look like they are made of a certain material. This not only integrates the text well to the material of your color flyer, but it also helps make your design look coherent.
Of course you will want to adjust the color values to make the text visible, but this can really be a creative way to integrate text and material elements into each other in a full color flyer.
4. Creating various creative blending options – Also, consider adding in various design blending options for your text. There are three that you might like to try out first.
a. Shadows – Shadows are a great blending effect for text. By adding shadow effects at the side of text elements, you can make the text look like it is floating or lifted up. This is great for titles and headers.
b. Glows – Glow effects are also a popular kind of blending option for flyer text. More particularly, the key powerful words in your flyer message can be improved to be powerfully compelling if you just add that special glow. People will not only see those words or phrases first, but they will also experience that extra energy from these text that hems in its message.
c. Borders – Finally we have borders or strokes in your text. Borders and strokes basically help the flyer text stand out more in the design, even though they are a bit close in hue with the background itself. It is a great design effect that helps you create flyers with more complicated types of designs and background images.
5. Going beyond two dimensions – Finally besides printing plain flat text, you can add the optical illusion of three dimensions by just adding the other dimensions in your drawing, much like in an isometric view. Some software can already let you easily set these through 3D text wizards, but it is best to actually develop your own 3D text designs yourself for your custom flyers.
Great! Now test out and edit your flyer text using these new tricks. There are a lot of possibilities with your flyer text, and you have the ability to actually enhance and make your flyers more successful because of these.
