5 Effective Headline Types Perfect For Booklet Marketing
By: Chelsea Nicole
Submitted: 2011-09-24 22:08:46 | Word Count: 660
The headline of your color booklets is not simple affair. The headline or title is one of the defining elements in booklets that will make or break the whole print. So if you are clueless as to how to actually write your headlines for booklets, you might want to read on for more guidance. Below you will find five effective headline types that are perfect for marketing booklets. Just read their descriptions and see if they are easily applicable for your prints.
1. The undeniable authority – Authority is sometimes the best reason for people to read a booklet. If they know the person who wrote the booklet, or if the author has all if his or her credentials displayed, many readers are more willing to read those booklets.
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So if the author of your booklet is indeed a real authority, then you might want to emphasize that in the headline itself. Use headlines like "The bodybuilding codex by Dr. Drew" or something similar that emphasizes the authority of the said author. The more famous and the more trustworthy the author is, the more effective this headline approach should be.
2. The direct knowledge statement – Another interesting approach with booklet titles is the direct knowledge statement. This is basically the straightforward style of what people will expect to read inside your custom booklets. Sometimes, this is just the right and most effective way to attract the right people to read your color booklets.
Titles like "The self improvement manual" is just one of the simple examples of this kind of direct knowledge statement. People will immediately understand what they will learn from those booklets, so they will not hesitate when it comes to reading those prints.
3. Those teaser headlines – Now, for a more creative approach, you can go for those teaser headlines. Teaser headlines are headlines that basically just tease people about some kind of knowledge. It can be something like teasing people about some sort of secret that experts know, or it can be something that they will want to "discover more".
By just stopping short of what they need to know in the headlines, you will cause interest enough for them to actually stop and read your full color booklets. Just make sure that you do not give too much or too little to readers. Try to balance these out if you can.
4. The shocker headlines – Sometimes, you will also need to shock readers into submitting or reading your booklets. In this concept, you basically offer readers some kind of very shocking, almost impossible statement.
For example, a statement that says "Get rich online in 7 days" is of course very attractive and will have readers reading your color booklets in no time. It might be real or it might be a spin of things, but you will get the readers that you need. So if you can spin some facts a bit and turn it into a shocker headline, you should try it out of your booklet headlines.
5. The companion piece – Finally you can go for the companion piece style headline for your booklets. This involves communicating to people that the author itself is just like the readers. For example, if your readers are all housewives, then this approach means that the author of your booklet itself should be a housewife or has experienced being an housewife before.
By presenting the booklet author as a companion in the headline, readers will feel a bit more close to the booklet since someone similar to them wrote it. It is a pretty powerful headline approach that is great for specific target markets.
So those are the different headlines that you might want to try out for your color booklets. These are great and of course are proven effective. Test them out and see for yourself.
