By: Chelsea Nicole
Submitted: 2011-09-24 13:42:41 | Word Count: 632
Want to be more creative with your headlines in brochures? Well it is actually easy to do this if you know the right kind of approaches. For color brochures, the quick and easy approach is crucial if you are writing headlines. Let me teach you five such creative, quick and easy approaches that most professional writers use for their own brochures. Let these be a guide to you in composing your own custom brochures. These should help you be more effective and more memorable when it comes to these kinds of materials.
1. The one "worder" – One word can sometimes tell it all. For brochures, the one word headline can actually be powerfully effective if you of course choose the right word to begin with. Since brochures have limited space for content, this approach has been used more frequently in many marketing booklets.
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The trick is choosing the word or the phrase that attracts target audiences immediately. For example the word "SALE", "FREE" or "ATTENTION" can often be typically enough to get readers reading the brochure. Choose the right word for your market and this approach should give you great results.
2. The mystery keeper – Another headline style that you might want to test is the mystery keeper approach in brochures. This advertises a mystery to people that of course they might want to solve or read about. Mysteries are great lead-ons since people have that innate tendency to try discover what is unknown. So for example, headlines like "The mystery of becoming rich revealed" can be very attractive and effective. By teasing that mystery knowledge, people are guaranteed to at least browse through the cover of your brochures.
3. The secret squealer – Secrets are pretty effective as well in getting people's attentions. A secret is meant to be revealed really, and if you dangle a secret to your brochure readers, then they are more than likely to take a bite and read.
So headlines like "the 5 secrets to beautiful skin" will always get the right amount of attention that you need from those target readers. So if you can in fact reveal some useful information to your readers, do not hesitate to advertise it in your headline. Believe me, people like getting all those secrets, no matter what they are.
4. The testimonial/confession – Testimonials are also a powerful headline for brochures. By relating some kind of real life experience as the leading headline, people know that there is an interesting story inside those brochures. So headlines like "How I lost 30 pounds in 3 weeks" is a great type of testimonial headline that will interest people. Since it sounds like a story and not just a marketing spiel, you are guaranteed more response from these kinds of brochures.
5. The authority piece – When someone of authority speaks, many people pay attention. In headlines the effect is the same. If you advertise that person of authority in your headline itself, people will find your color brochures a lot more trustworthy and readable.
Examples of headlines like these are the ones with the name of the expert author as the primary feature. Headlines like, "5 prime reflexology points as recommended by Dr. Mann" is a simple illustration. By flaunting the author as a doctor, you can project that professional image that makes the brochure all the more readable. So if you or your author do have some kind of authority, do not hesitate to project that in your brochure headlines.
So why don't you try some of these headline approaches out? It is simple enough to adjust a batch of brochures with these headlines. Believe me, you will see significant results! Good luck!
