By: Diane Sayer
Submitted: 2009-02-11 21:30:46 | Word Count: 1370
Only about 1 of visitors buy the first time they go to a website. Sadly, most online sellers don’t need some marketing research firm to tell them this is true. But… it doesn’t have to be. Those same researchers and good, old fashioned trial and error have found what it takes to increase that number and get more sales on the first visit:
The right kind of site. If you want to sell an ebook, the best way to do it is with a sales letter minisite. That way there are no distractions (sign up for the newsletter, read the blog, flashing ads, etc.). Nothing else is vying for the visitor’s attention. He or she has only one option: buy the ebook or don’t buy it.
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A good domain name. We’ve all seen them – sites that have a dot com name that just sounds... cheesy. That alone can stop some people from buying. Give your site a good domain name that sounds... credible.
A site that looks professionally designed. When a visitor lands on your site, you only have about eight seconds to start building trust or they’ll hit their Back button and go somewhere else. A site that has a professional look & feel makes the visitor feel like you re a big company who stands behind what you sell, sells a quality product, and that they can feel safe handing you their credit card. A site that looks homemade does just the opposite, and that makes visitors run. Fast.
An attention grabbing headline. Now that you have the visitor, you have to get their attention and their eyes moving down the page. To do this, you need a powerful headline. Headlines that instill fear, create excitement or even shock visitors are a sure fire way to keep them glued to your sales copy.
Great sales copy. People buy on emotion, not logic, so use your copy to tap into their emotions – get them excited about what your ebook will do for them, or afraid of what will happen if they don’t buy it (they’ll stay poor, fat, bald, whatever). And remember the golden rule of marketing: What’s in it for me? That’s the only thing your visitor wants to know. Make your copy speak to them – you want..., you need... Dangle the proverbial carrot. Also, be sure to use sub headings, bullet points and color to draw their eyes down the page and keep them moving toward your Buy Now button.
Address all of their objections. Think of every objection your visitor may have and address each one in your sales copy:
I shouldn’t spend the money – Can you afford NOT to make more money/lose stubborn belly fat/grow a thick head of hair?
What if it doesn’t work? – You have nothing to lose! If you’re not completely satisfied, you’ll get 100 of your money back guaranteed, no questions asked.
Maybe I should think about it first – Do you want to live one more day or even one more minute with the ways things are or do you want to start changing your life right now?
A good looking cover. When we’re in a store thinking about buying an item, we hold the item in our hands and what we see and feel tells us if it’s a quality product worthy of our hard earned money, or not. But when we’re buying something online, all we have to go by is what our eyes tell us. That means, in order to get the sale, your ebook’s cover has to make your ebook look like it has value, and the only way to do that is with a cover that looks professionally designed.
Proof. Seeing is believing, so whatever you’re claiming your ebook can do, prove it. If you say you make $200,000 every two weeks and your ebook shows people how they can do it too, put an image of your last check or a screenshot of your account on your site. If you claim to spill the secrets on how to get to the top on Google in any niche, use a screenshot showing a site you’ve helped at the top of Google. If you say you re going to show people how to lose weight fast, put ‘before and after’ pictures of your customers on your site.
Wow! How did I ever live without this? testimonials. Testimonials sell. People see them and think, If it worked for them, maybe it’ll work for me. Testimonials with photos are even better – your visitors can see that a real person actually said it. But... if you claim you can show people how to make huge amounts of money online and one customer’s testimonial says he made a measly $200 his first month, you’ll lose all credibility.
Free bonuses. Lots of us have bought something online just because we really wanted one of the free bonuses that came with the product. Free bonuses work – as long as they’re what your visitor would really want. Search for free bonuses your target market would really like or create your own.
A sense of urgency. If you make people feel like they’ll miss out on something if they don’t act quickly, they will act quickly. Some sites use a countdown timer, others say something like, Only 4 left. Make your visitor feel like he’s going to be left out.
Trusted logos. When visitors see logos from sites, like BBBonline, Truste, and Copyscape, they feel even better about buying from you. Get these graphics and use them on your site.
An iron clad, risk free, no questions asked, 100 money back guarantee with a graphic of a guarantee seal next to your text. All of us feel better about buying something when we know we can get every dime back if we’re not happy with it.
An irresistible offer with a call to action. Hit your visitor with a just gotta have, can’t pass it up offer and then tell them what to do next – Click here right now and start changing your life within seconds. You have nothing to lose.
3 P.S.’s. Don’t stop at just one P.S. When it comes to getting the sale, three is the magic number. Put a P.S., a P.P.S., and a P.P.P.S. on your site.
A copyright at the bottom of every page. All big companies have their copyright on everything – so should you. But if you don’t update it each year, a few years from now your visitors will think your ebook is outdated. Keep your copyright current.
A Privacy Policy. Even though most people don’t bother to read them, just seeing a link to one on a site (usually in the footer) makes visitors feel like the site is run by a respectable business. Your Privacy Policy doesn’t have to be fancy or written in legal ese. All you need is just a simple statement that says you respect people’s privacy and will not share their private information with others.
Easy and secure buying process. Once they click on your Buy Now button, if people don’t see that the lock on their browser is locked, they’ll leave without buying. They’ll also run if the buying process isn’t easy and painless. Test it yourself to make sure it goes smoothly.
No errors. One typo and your credibility could go out the window. Make sure your site is flawless, that all the images load and all the links work properly. Check it in different browsers to be sure it looks like it should for all users and that no weird pop ups pop up.
Find even more tips to help you sell more ebooks on the first visit at http://www.Write Your First Ebook.com/Tips/FirstVisit
While you’ll never be able to get every visitor to buy your ebook the first time they land on your site, with a few simple fixes you can get more people to buy on their first visit.
Author Resource:-http://www.Write-Your-First-Ebook.com is the free, step-by-step guide that shows you how to write and sell your first ebook. You’ll learn how to choose the right topic, how to price it, how to build the right website for it, how to attract affiliates, and more. Start writing your first ebook today!
