By: Brad Kartel
Submitted: 2011-08-18 22:40:13 | Word Count: 629
You may be new as a printing company, but you need not be left behind in terms of awareness to your potential clients. They need to know what you can do, what you are offering, and how far you are willing to take customer service. You should let people know that they need you and you want their business.
Now, what are the avenues that you should take as a commercial printer in order to advertise and market your business? The door to door campaign is really a good idea.
[ advertisement ]
If you do not want to pay full-time marketing people because of the expense, you can ask your local manpower agency to send you two to three marketing personnel that could handle door to door campaign for you for two weeks to one month. These people should be armed with your marketing kit or at least some reading materials about what you are offering. They should be trained to talk about your different products and services so that they can very well present these to potential clients. So what are these people going to do? Their job is to go around the different offices, institutions, clinics, stores, and other commercial establishments in the city (and many some neighboring areas) in order to distribute your advertising materials to potential clients. In short, they should spread the word about your commercial printing company.
Depending on how many people you are hiring, you can divide them to cover different areas of the city. Identify which areas have the most commercial establishments and make sure that they cover these areas. You can opt to send them by twos, but one person should already be good enough. That should save you on their salaries. For example, if you are going to hire people, then get them to cover the four directions of the city-north, south, east, and west. In case that there are not a lot of businesses in the west area but that most of the commerce in the city happens in the north, then field two people there.
By the end of the day, these people should go back to the office and fill out an accomplishment report, as to the companies that they have visited. They should be able to get the name of the business, the address, the telephone number and other contact details, as well as the contact person. They should be able to as well log in the time and duration that they spent on one client. All these information should be filed so that your own sales team could be able to contact them in the future.
Since these people are with you on a contract basis, make good use of their time. They should be able to give you at least 20 visits and contacts per day. Who knows, from this endeavor, you may even get same-day calls from potential clients who need your services.
Your marketing personnel are contractual employees so you will need to shoulder their transportation allowance. You may also want to get them insured with a term insurance, just in case something happens to them while on the job. Do not worry about that, it will just be a small price to pay; after all they will just be with you for a short while.
Becoming a commercial printing company can be tough in the sense that you are going to compete with long-time players. But if you market your company well, you can become a commercial printer to beat in the city.
Author Resource:-
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through acquiring services from a commercial printing company. Learn more about this commercial printer.
