By: Chelsea Nicole
Submitted: 2011-08-11 05:05:23 | Word Count: 712
Custom greeting cards for commercial purposes are more than just your typical hallmark greeting cards. For those greeting cards to be good at business objectives, they must have the correct component parts to help them function appropriately when it comes to marketing communication. In this guide, we will discuss each part and help you understand exactly what they are and what they need to do. Learn from these and use them in your own commercial greeting cards.
1. Leading title line – The first important part of proper commercial greeting cards is the leading title line in the card itself. This basically is the title where the point of the greeting card is stated. From happy birthday to happy new year, this can be about any kind of important occasion where greeting are of course in order.
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Of course, you should try to actually use something else rather than using the old and used greetings that you see in greeting cards these days. Make it original and make it as creative as possible to get great color greeting cards for your campaign.
2. Eye catching greeting card image – A greeting card won't be a true greeting card if it does not have an eye catching greeting card image. This is actually particularly important for commercial greeting cards since you will want it to compete better with other types of commercial greeting cards. So make sure that you do not just get something pretty.
Use a greeting card image that is composed very artistically and set in high resolution. You will want something highly impressive so that you can get more attention than other commercial greeting cards out there.
3. Personal initial greeting – Now, onto the inner pages, it is important to have a personal initial greeting. If possible, call people by name if you have variable printing option enabled for your greeting card prints. Beyond that though, try to always connect to your target audience even at the initial greeting.
If you are sending these commercial greeting cards to partners and corporate types, then having a formal corporate greeting is good. For customers, you might want a more personal style greeting that is close to them. This will set the mood of your message, so you better be careful in composing these things.
4. The marketing copy – Afterwards, you now have the marketing copy to deal with in your commercial greeting cards. Make sure that you are very simple with this one. You do not have the space to beat around the bush too much. Be concise as possible with your content, but also of course do not forget the important details. You must make it easy and fun for the reader to read your greeting card content to effectively communicate that marketing message.
5. The call to action – After the marketing copy, you should lead readers to an invitation to action. By calling on them to act, you increase the chances of getting results for your commercial greeting cards. So it is important to have that call to action component in your prints. Place it immediately after your main marketing message for the most immediate results.
6. The trustworthy signature – Greeting cards always have signatures. In the case of your commercial greeting cards, it must have a trustworthy signature. So besides your name or your company's name, you should also put in other authoritative information such as your company's logo, certifications, and even the time when your company was established. This adds real authority to your greeting cards, helping people trust all that have been said in the greeting card.
7. Crucial contact information – Finally, you also need to add in some crucial contact information. This helps people to contact you if they ever want to respond to your commercial greeting cards. Make sure to add in phone numbers, email addresses and of course your website if possible. The more contact methods the better since people will go for the method they are most comfortable with.
Now you know the proper elements for good commercial greeting cards. Make sure to have all these for your custom greeting cards in the future.
