By: Chelsea Nicole
Submitted: 2011-08-07 04:50:01 | Word Count: 596
With today's competitive world, you will need to continuously improve to succeed in your industry. Even in printing brochures, you will want to use the best techniques in design. So for your color brochures, I have here some nice digital improvements that you will want to implement. Follow all the digital enhancement and effects tips below and you will see that your brochures will look sleeker, better and of course more modern.
1. Bring in web 2.0 to your fonts – Digital improvements in brochure printing can start with you adapting more modern fonts. The past printing fonts used by most color brochures today are getting a bit old and used.
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If you look at the Internet today though, the best fonts are now fresher, sleeker and look a lot more interesting. So one of the simplest ways to "digitally enhance" your color brochures is to just use newer web 2.0 style fonts. It is simple but it will add that modern Internet look to your color brochures.
2. Add color gradients to your background – Color gradients can easily help you develop a more fresher looking custom brochure. This is because gradients added to a brochure background give the theme a more dynamic feel. The color of course is not static.
They change seamlessly from one to another in great harmony. You will find that brochures look sleeker and more modern with these kinds of backgrounds, that is why this is a great suggestion for tweaking your brochure designs.
3. Use textures in your background or other objects – Besides color gradients, you can also try out using textures. Textures in your backgrounds and textures in your text and graphics add a different material dimension to your brochure designs.
If you are aiming for a specific kind of brochure theme, this is the way to go. You can turn any of your materials to stone, wood, glass, metal etc. Just make sure that you get some great textures, and you will get fantastic results with your brochures.
4. Adjust spot lighting – Lighting effects are also great special design features that you can go for when it comes to brochure design. These light effects can help you lead reader attention to the right spots and words in your brochures.
You can put the main spotlight on a certain word, or even a certain picture or logo. You can also add rays of light to certain areas that must be read first before another section. This can factor in a lot on the layout and the whole reader psychology for your custom brochures that is why this is a great additional digital enhancement for your brochure prints.
5. Putting in shadows – Finally, if you want a more solid and three dimensional feel with your brochure elements, you can try out using shadows. Shadows on your text and shadows on your images both lift up your design and content elements, adding a layer and even a third dimension in your printing. This allows you to portray a more emphasized and solid design that people will pay attention to. Also, keep in mind that shadows actually establish the illusion of space and angles in your brochures, helping you shape more exotic layouts that would otherwise be a lot harder to figure out.
So do you see anything interesting to try out? It is good to try out some of these digital enhancements for better and more modern looking full color brochures.
