By: Brad Kartel
Submitted: 2011-07-23 10:03:00 | Word Count: 596
Commercial printing for advertising materials used to be done in local printers. You go to their office, ask for a quotation for your possible specifications and then you haggle for pricing. Sometimes, the quotation alone will take several days to a week. A commercial printer usually has the same set up. They have an outer office with a receptionist and sales executives. Then they have an inner office where the proofreaders and layout artists stay. Then their production area is located in a much bigger space. This is where the machines and operators may be found. Then they have a stock room for their supplies such as ink and papers.
Having such an operations entail so much monthly expenses such as salaries and benefits, electricity, working space rental, and of course, taxes. That is why the printing of advertising materials has always been so expensive. If you have a small business that you just started, you will find out that you do not have extra budget for printed collaterals because they are just so expensive. Even if you know that you need them, you just simply could not afford them.
[ advertisement ]
But thanks to the advent of online commercial printing companies, clients are now enjoying low-cost, fast, and quality printing of advertising materials. These online companies can bring down the cost of printing because they do not have a lot of overhead expense. They have the capacity to buy good quality equipment and machines in order to turn out the best quality prints. But they could just be operating in someone's garage so they do not have to spend a lot on overhead costs. They do not have to rent a very big space nor do they have to hire people. All they need are several computers for business and design purposes, a website, and a web designer on retainer and they are already in business. They have minimal staff to pay salaries and most of the profit just goes to the owner. So they can really bring down their costs.
These developments are to the advantage of the clients. These days, you can order brochures that can have the same-day turnout. If you need rush jobs, these online commercial printer services can deliver. Some say that if you can submit your layout by 12 noon, your materials can be shipped the same day! You can just imagine how fast they work because they offer a money-back guarantee. Those 24-hour turnaround times will be more expensive than those that require longer time to finish. Additionally, if you require 24-hour delivery, you can no longer proofread your work. So if you can wait, you can choose their seven-day option so that you can save some money and you can still proofread your work. You will just have to allow for shipping schedules depending on where you are located.
Not only can commercial printing companies bring down the cost of your printing needs, they can also work fast in order to deliver your materials at the soonest time possible. How they can make this possible would be beyond the average person who does not know anything about printing. But just as the commercial printer promises, they deliver. And for the clients, that is all that matters. They do not care if the people behind the online company are all harassed and stressed out.
Author Resource:-
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through acquiring commercial printing services. Learn more about this commercial printer.
