By: Arthur Cooper
Submitted: 2011-06-14 12:04:51 | Word Count: 664
When you are designing a website, making it pretty and adding flash is not sufficient. Your website should be user and search engine friendly. It is recommended that your site have a Web 2.0 design. This is the transition from older HTML Web pages to a page that is organized and constructed to serve the user. Try using a content management system such as WordPress, Joomla or Drupal to build your website. This can be beneficial for SEO and administrative purposes.
Many Content Management Systems (CMS) are open source (free) or relatively inexpensive. It is easy to use and doesn’t require any knowledge of html coding. You don’t have to be an expert to build your website when operating with an efficient CMS. WordPress allows for multiple users. This means that your business partners can help you construct your site.
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WordPress and Joomla come standard with dynamic sitemaps that send a notification to Google each with the content on your site is updated. The more often you update your site with fresh and relevant content through your CMS, the more likely you are to increase your position in search results.
Depending on the functionalities and complexity of technology on your website, you can expect it to cost anywhere between $2,000 and $100,000. The average website for a small or medium sized company can cost around $6,000. For an e-commerce site, you may pay within a range of $6,000 to $10,000.
Do not make the mistake of going with the cheapest option for a website designer. You need more than just design. Your site needs to be useful and drive traffic. Below are a few tips for designing your website:
Research
Make sure that the company you choose to design your website is professional and experienced. Your web design company should spend ample time researching your niche market and your competition. They also should be very knowledgeable about your products or services. A full-service internet marketing company may also research keywords and elements that can aid in you building a marketing strategy.
Strategy
Without a successful strategy, your website is useless. Your web designer should be able to analyze research data, technological advances and marketing trends in order to build your site to be search engine friendly.
Elements
With careful analysis of your competition, your designer should know which site elements such as graphics, wording, structure and calls to action may be most effective. You site should help you stand out amongst your competitors.
ou could potentially build a website yourself or you can go for a full service Internet Marketing Company that will assist you in everything from site design to marketing strategies. Contact Optimum7 to consult with a professional today. Call us today (866) 882-8484
