By: William Hoffman
Submitted: 2011-06-10 04:17:54 | Word Count: 363
What are the best ways of marketing to potential customers? These days consumers seem harder to reach than ever before and traditional media channels are fragmenting. Of course new marketing methods and techniques become available all the time, but that's not to say companies should abandon traditional ways of doing things. There's no point in adopting the newest and the latest methods for the sake of it.
Email marketing has been all the rage for a while now, but customers are starting to suffer from email overload. They are tired of spam and are screening out messages like never before. This trend is seeing people reconsider direct mail as a form of marketing. And it still works. Letters do get opened and a well crafted marketing letter can get good returns. The only problem, especially for a smaller company is getting the mail shot out of the door in the first place. It's just so resource heavy.
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