By: Brad Kartel
Submitted: 2011-05-26 02:42:49 | Word Count: 718
There is more to the content of rack cards than just "text". When you talk about rack card content, you are talking about a marketing strategy. So you should not just write it down just like any old promotional flyer. If you want to print rack cards right, you have to have the right elements that really convert readers to real consumers.
So let me teach you exactly what your rack card should always have in its body. These are the key elements that will enable the rack cards to effectively market a service or product within its span and content.
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1. Audience lead in content – First up, you have to have content that leads in your audience. This is the first Hook or Attention grabbing part of marketing practice. This can be a short but large headline that has a powerful and interesting line, or it can also be a very beautiful and awe inspiring image that undeniably forces people to look at the rack card. Whatever you choose, it is important to at least have that initial lead in content. This allows the rack cards to start with its marketing "assault" on the audience.
2. Promise of value – Next after that lead in content is the promise of value. Immediately after that hook content, you must tell your readers exactly what they can gain by reading through all of the color rack card. Will they discover a great secret? Will their life change forever? Will they gain freebies of some kind? Whatever the case, by telling people they will probably gain something, you will get most people to read on through and even keep your color rack cards for later reading.
3. Marketing information – Once the value is teased, the next type of content you should put in is the marketing message. Whatever kind of product or service you are promoting, you should of course detail all the different specifications and points within the rack card content itself. I would recommend formatting them into lists and sections so that people can easily read your content without being too daunted by the idea of reading it. Be sure to be as concise as possible since rack card space is pretty short.
4. Reader value – Remember of course to add in content that has real reader value. This means that you should have an area for your rack cards where readers will actually gain some of the benefits that you promised earlier. This can be part of the secret information you are giving out, or maybe it is just some special tutorial or instructions that will help readers gain something easily. Reader value is important in a rack card since it separates the professional ones to the cheap
5. Invitation to respond – Of course, to get actual results from your rack cards, you should always have a section where you invite people to respond to your message. This is the "call to action" wherein you tell people what they need to do to get the benefits of your product or service. Be sure to make this visible but also try to make it simple and straightforward as well.
6. Instructions for responding – Of course, remember to include some specific instructions on how to respond to your marketing message. People tend to be lazy and don't want to figure out how to respond to your offers immediately. However, if you do give them clear and simple instructions, they are more likely to follow through and respond to you. That is why this is a crucial part of any marketing rack cards.
7. Business details – Lastly, you should always include your business details when you create the content of your rack cards. By printing your company website, email and its phone numbers and real street address, you basically legitimize your rack cards, giving people a chance to contact you and confirm your identity. It also of course gives you the opportunity for potential partners or investors to check you out.
Great! Now you know exactly what you need your rack cards to have to make them work effectively for marketing purposes.
Author Resource:-
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through using custom rack cards.
