By: Brad Kartel
Submitted: 2011-05-18 22:28:31 | Word Count: 749
You have to remember that newsletter printing is serious business. Even though it is a "lighter form" for a newspaper, it is still considered a respectable business print and you should treat it as such. You should always keep a professional attitude when you do newsletter printing, and of course you should never commit and gross amateur mistakes.
To help you wade through the waters of printing newsletters and of course avoid those amateur mistakes, I will give you here a few pointers. Below you will see a list of gross amateur mistakes in newsletter printing. Try to never commit these in your own brand of newsletters.
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1. Black and white images – Many amateurs prefer printing some images in black and white to save money in newsletter printing. In fact some are selective about it, only making the front image colored, while the rest are stuck in monochrome black and white.
It might save you a lot of money in newsletter printing to do this, but the impact of your custom newsletters will severely be cut. This is especially critical if you are an amateur and would be printing your color newsletters for the first time. You won't want to actually show unimpressive black and white images to your first audience of course. That is why it is highly recommended to go full color with your custom newsletters.
2. Text heavy pages – Some amateurs also make the mistake of creating very text heavy pages. While most color newsletters do in fact contain tons of content, the more professionally made ones are typically balanced out by interesting images, graphics and logos. This is more appealing to most readers that is why they have a better readership.
However, if you have very text heavy pages with little in the way of variety for the newsletter, you can be sure that many people will be turned off in reading your prints. The pages will look too daunting to read and most people will think it is hardly worth investing the time in actually delving into this newsletter. So try to limit or even eliminate text heavy pages in your own newsletters.
3. Varying fonts and themes too much – Many amateur designers can get so excited in newsletter design that they use too many varying fonts and themes so much. While creativity is well encouraged in any kind of print media, using an excessive variety of fonts and themes can make a color newsletter look like a hodgepodge of confusing text and themes. You never want to confuse or turn off readers like that.
That is why you should always decide on consistent theme for your newsletters as well as one or two "official" fonts for use in the newsletter design itself. The more coherent or consistent your themes are the more people should be able to recognize what you are doing with your color newsletters.
4. Using non-standard layouts – Many amateurs also make the mistake in using non-standard layouts for newsletters. Non standard layouts typically mean having a different kind of fold for a newsletter and of course having the main text and image elements at more unusual places.
This of course gives scores to the newsletter's originality, but it can also catch readers off guard. They might actually miss the point why the layouts are that different and never really read your newsletter at all. So try to refrain from using non-standard layouts and only go for some common newsletter templates instead.
5. Using cheap newsletter paper – Finally, it is a really bad idea to use cheap newsletter paper for newsletter printing. While you can indeed save a lot of money by going cheap in the paper, you will also add that "cheap look" in the newsletter itself. This can actually damage the credibility and respectability of your custom newsletters, giving you and your marketing items a worse image.
So starting now, never go at newsletter printing in a cheap way. It is best to spend as much as you can on high quality newsletter paper that is thicker with a smoother texture if possible. The better the quality, the greater looking your newsletter should become.
Good! Now burn all these facts into your mind and never forget them. This should give you invaluable insights on how to avoid them for your future batches of custom newsletters.
Author Resource:-
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through newsletter printing.
