By: Arthur Cooper
Submitted: 2011-05-13 18:45:14 | Word Count: 664
If you want more traffic and conversions, you need to have a strong online marketing strategy. An effective marketing strategy might have to include sponsored search and several PPC (pay per click) strategies. These are paid ads that appear in the top and right column of search engine results pages. Your ads are shown to the user if the search term is related to your ads and you only pay if a user actually clicks on your ad to go to your site.
Google Adwords is the most popular sponsored search platform. Before you begin your internet marketing campaign, it is important to work with a Google Advertising Professional. These professionals are certified by Google to be able to create, test, and monitor your PPC ad campaign through Google AdWords. They must be re-certified every couple of years, ensuring that they stay up to date with implementation and agency requirements.
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A Google Certified Company can increase the quality score of an ad, take advantage of advanced keyword research, implement the campaigns effectively and stay on top of your ROI..
Pay Per Click (PPC)
Sponsored search is also called PPC. This method is used to direct users to your landing page. Through keyword research, you can determine which keywords users are likely to input when searching for your products/services and bid on those words.
Split Testing
Split testing allows you to compare two versions of a landing page. Some elements on a landing page might attract and appeal to users more than others. By performing a split test, you can discover which kind call to actions and graphics perform best. After a period of time, you may then use the landing page that produces the most conversions.
Click Through Rate
Understanding the click through rate (CTR) is also very important. The CTR measures how often someone views your ad divided by how many times your ad is actually clicked. Monitoring the CTR will help to determine the effectiveness of your PPC ads.
Tracking
Once a sponsored ad is set up, goals need to be established through Google Analytic. Goals may involve CTR, average time spent on site or actual conversions. To track goals, a Google Certified professional understands how to add and monitor a Google Analytics tracking code on a landing page. A tracking code helps you view the performance of a landing page.
Developing an internet marketing campaign can be extremely time-consuming and complicated. To prevent yourself from becoming overwhelmed by the process. Contact Optimum7 today to get your internet marketing campaign started!
