By: Steve Perkins
Submitted: 2011-05-03 10:27:32 | Word Count: 615
Behind every color is a message. More and more people now understand the power of color and its ability to influence lives. In fact, the huge effect of colors can be seen in the business industry. Business owners have long recognized the importance of colors in their marketing campaign. They have long tapped on the power of colors to influence customer behavior.
In essence, color is the most direct non-verbal form of delivering a message. Because it is often unavoidable to express some messages in symbols, color is the easiest way to do that. In business, color is the silent trader that easily attracts attention and tells a lot about your business in a glance. Color creates brand identity and influences a person's decision to transact business with a company or not. They may not fee or see it, but there is something in colors that impels them to like or dislike a certain product. This is why business owners should understand that it is extremely important to use persuasive colors in their marketing materials.
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It is particularly important to use the right colors in your business cards. As the main tool used to share and exchange contact details with other people, conveying the right image and impression is critical. Each color you use in your card will symbolize a certain feeling, action, or emotion. So, it is wise to be aware of the meaning of each color to create one exceptionally cool and compelling business card that would appeal immediately to people's eyes. Here are some of the common colors used in business cards and their meaning:
White. The symbol of purity, innocence, simplicity, and goodness. When all colors are mixed together, white is the resulting color. It represents the ideal balance of image you want to project. Overall, white is a good color choice in business cards.
Interesting facts about the color:
• When a country or a group of people wants to make peace with their enemies, a white flag is used.
• White is the color of the wedding dress as it symbolizes good luck.
• Egyptian pharaohs wore white crowns.
Black. The color of power, mystery, authority, formality, elegance, and prosperity. Black is often associated with elegance and power.
Interesting facts about the color:
• When we say a black tie event, it means a formal occasion.
• In Egypt, they believe that black cats have divine powers.
• When we say that a business is 'in the clack', it mean that it is making a lot of money. Therefore, black is a good choice to use in professional business card templates.
Blue. The symbol of peace, harmony, confidence, purity, and knowledge. Blue is used as the global color. It is believed to have the capability to slow pulse rate and reduce appetite. Because blue is linked to reliability, this is a good color choice for business cards as well.
Interesting facts about the color:
• The expression 'true blue' means loyalty.
• In China, people associate blue with immortality.
• Jewish people link blue with holiness.
Red. The color of passion, excitement, and energy. Red is a warm color that is believed to raise the blood pressure. Because it is a stimulating color, it is popular with business cards.
Interesting facts about the color:
• Most national flags have the color red.
• Chinese people see the color red as a symbol of fortune and festivity.
Author Resource:-Steve J. Perkins is a specialist of printing and is also a graphic designer. He is dedicated in the printing industry and continues to support the developments in the field of marketing.
