Postcard Design Ideas For Those Just About To Start Marketing
By: Chelsea Nicole
Submitted: 2011-05-01 00:31:21 | Word Count: 586
Just starting out in postcard printing? Well, here are a couple of design ideas that might help you start out. A postcard template can be a nice foundation for a design, but typically you will need real postcard design guidelines and themes to get you started on a real layout for postcard printing. So try to review the items below and see if these design ideas can be good for your own custom postcards.
1. The product feature approach – The most basic thing that you should try out in a postcard marketing design is a product feature approach. This is basically your classic portrait approach with your product as the main subject. Now the main thing to remember in this type of color postcard design is that you should put your best foot forward in terms of your product.
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You should display your product in its most attractive light with the best and most professionally composed photograph as possible. It is all about the image really. So make it perfect and make it really look appealing. Once you have that kind of picture of your product, you should already have a good basic design out ready for marketing.
2. The typographical approach – Another simple design that you can try out in postcard printing is the typographical design approach. This is the process of using ornately designed fonts in creative combinations to create a powerful worded design that looks good visually as creative graphics.
This is a great starter design for novices in postcard printing simply because there are TONS of free and creative font styles out there that you can download, use and experiment with. With the right message and font style, a color postcard can really be memorable and effective at achieving its goals.
3. The comical/funny approach – It is also a good idea to go for a comical or funny approach to your starter marketing postcards. People like to laugh, and if you they see something comical or funny looking in the cover image of your postcard, they will pick it up and read immediately.
So if you are a very funny person and have a good and funny graphic artist as well, you can try out this approach. Believe me, laughing and getting smiles from color postcards can really be a big help in making an impact with color postcards. So you should try this out if you are good at humor.
4. The model/face approach – Some marketing postcards also use the model or beautiful face approach. Many people can easily be hooked into reading something as long as there is something of emotional interest in the printed work itself. By having a beautiful model or a face full of expression in the cover of the postcard, you can connect with your readers emotionally and aesthetically. They will be immediately interested in the beautiful model and connect with the dominant feeling that the model's face can imbue. This design technique can really be effective especially for products and services that provide an experience more than just a simple tool.
Great! These should be great starter design concepts for your postcard printing. You can use these themes already if you want since they are already effective. Of course you can also try to build upon them for a more original and perhaps more successful type of layout. Good Luck!
