The Evil Side Of Postcard Mail Marketing: How To Avoid It
By: Chelsea Nicole
Submitted: 2011-04-29 21:50:00 | Word Count: 617
Every kind of marketing tool has a bad side to it, and in postcard printing it is the same. You might have the best of intentions, the best postcard printer and the most beautiful designs for color postcards, but there might still be some bad instances that may occur just because of your postcard printing. So to help you be careful and avoid the evil side of postcard mail marketing, here are the major evils revealed for you. Hopefully this should help you avoid those kinds of evils and do postcard printing correctly with positive benefits.
• Evil #1: Becoming Annoying Junk Mail – One of the most common evil sides to postcard mail marketing is the transformation of the postcard to annoying junk mail. Everybody who receives mail should already know this. From the unsolicited junk mail that mysteriously knows you and your address, to the boring commercial mail that your banks and other organizations send you, people can get saturated with mail marketing prints. A mail marketing postcard of course will probably be among these items and if overdone will look like junk just like the rest of them.
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So to avoid this from happening, you must not let your custom postcards act as junk mail. Do not send those color postcards wantonly without any direction. Send them to those precise people that you know will have some interest in what your color postcard has to say.
Moreover, do not just flood your market with postcard after postcard of marketing messages. Pace your distribution or deployment well so that people do not get fed up with all the messages you are sending them. This allows you to be respectful with your consumers and not downright evil in marketing.
• Evil #2: Using over the top images – Another big Evil when it comes to postcard marketing are over the top images. In other marketer's quests for dominance, they tend to go too much over the top and use very wild and often inappropriate or shocking images for the market to see. While it does hook readers into looking, it also cheapens the quality of the postcard and turns it into a novelty item with a shock factor.
If you want your postcard marketing to be more decent, professional and trustworthy, you should not go overboard with your postcard images. Make sure that everything is tasteful and fit for public consumption. Believe me, you will get more respect out of your postcards if you do it this way.
• Evil #3: Blatant Commercialized Lying/Deception – It is also a fact that in some direct mail marketing prints, there are marketing messages that blatantly lie or deceive. From hidden charges to purposefully omitted truths, some postcard marketing tools printed by some marketers are just downright lacking in morale fibre. They promise the sky and the stars to people for free, only to dupe them into paying more than what is necessary for the thing being marketed.
This is one of the worst things that you can do and you should definitely avoid stretching the truth in postcard printing. Just always tell what needs to be told and emphasize on the best parts in your marketing message. Do not omit or distort the truth and you will turn out more trustworthy color postcards in the future. This is really the only way to go when you print custom postcards for marketing.
Now you know some of the evil sides to postcard marketing. Make sure that you avoid them just like the suggestions stated above, Good Luck!
