By: Arthur Cooper
Submitted: 2011-04-29 19:20:23 | Word Count: 664
An ecommerce website might need a custom setup in order to operate efficiently. There are a few Ecommerce options to choose from that will make your site run smoothly. You can buy a license for an ecommerce system from anywhere between $500 â€" $30,000 (one time). Or you can go with a hosted cart solution which will cost between $30 â€" $300 per month. It is recommended that you look into some of the premium ecommerce software including X-Cart and Volusion to find the software that best suit your needs.
X-Cart
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This is shopping cart software that is trusted by thousands of business owners. The installation wizard and web-based administrator make maintenance and setup of this software easy. With X-Cart there is no other programming knowledge needed to run your online store. X-Cart also comes fully equipped with open source code so that you can obtain the look, feel and functionality that you desire. If there are any specific features that you require in your shopping cart, X-Cart allows you the space to implement them. The great thing about X-Cart allows for up to 500,000 products, though it will run slow with that many products without a dedicated server.
X-Cart features a wide range of ecommerce features including flexible table-less design, SEO friendly product catalogue, inventory management, real-time shipping cost estimation based on product dimensions, online payment gateways support, Web-based administration and reports management.
Volusion
Volusion is an ecommerce solution software that has thousands of advanced built-in tools to help your business grow. Volusion is a fully integrated online store that has everything you need to build an operative online storefront. This software includes premium hosting with 99.99% uptime guarantee, social media tools to increase sales, full featured CRM, sophisticated marketing tools including an affiliate and rewards program, free customizable and ready-to-use templates and on-the-go mobile shopping with Volusion Commerce.
All you need to successfully utilize the fore mentioned software is a thorough data feed that can be created using Microsoft Excel and Microsoft Access. In your data feed be sure to include essential fields such as your product name, product price, a description of the product, product weight and etc. You simply take this data feed and import it into the ecommerce software and you’re good to go.
Setting up an ecommerce site is not all that needs to be done in order to ensure online marketing success. You want to be sure that your shopping cart is SEO friendly. This means that you cart has a clear and uncluttered product display, is user friendly, us 100% PCI-DSS compliant and supports all major methods and payment gateways.
You should always have customizable meta tags. Assign custom page titles and meta-descriptions to your product pages. Also, be sure that your site has a dynamic site map. Stay on top of your conversion rates. You must be able to track how many cents you spent to make a dollar. (ROI) Be sure that your CPA (cost per acquisition) is always improving.
All of these things can be done and more but it does take a learning curve to implement these tools and utilize them successfully. Getting help from a professional company can cost anywhere from $3,000 to $15,000 with the average set-up being around $6000. If you are looking for assistance with setting up your ecommerce site, contact the experts at Optimum7 today!
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