New 2011 Winter Asian ceremony was held in order to succeed
By: lili smith
Submitted: 2011-04-25 21:17:44 | Word Count: 440
Recently, the Asian ceremony was "changing the new"2011Q3Q4 new orders will be a success.
At the meeting, Asia Limited for the ceremony was to create a "Chinese national dress"concept. Ya Li, general manager of the summer was the Friends of sports goods group, said: "'Chinese national dress' has retained the characteristics of the movement itself, but also into classic, fashion, leisure and other diverse styles, the real nature of return clothing to promote the clothing all citizens to form a Clothing industry, the new concept. "
"When the Olympic boom faded, the terminal profitability continued to decline, market operations have become increasingly prominent inputs and outputs can be said that the sporting goods industry is moving toward a crossroads. " summer of Friends group, said the face of this industry-specific topics, sub-ceremony was Choice is to change and new life. The idea that change will be through the "change ideas, the implementation of the new market strategy, product innovation continue to enhance and improve the brand communication strategy to promote the organization to upgrade" to promote the five aspects of the overall brand strategy and market position.
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Background and corporate strategy based on the market, the conference launched a grand ceremony was sub-brand promotion system, the original brand identity "A" upgrade to "A +". "From 'A' to 'A +', is from good to great. " sub-ceremony was to upgrade the brand and resources of the reorganization, there is an overall competitiveness of an upgrade, the industry was evaluated as "is a history Selection and crossing. "
New orders in the scene, a unique display of style and classic fashion shoes with a perfect, new display order. After upgrading the brand new series of products unique, reflecting the distinctive design A + by dealers from across the country, branch of praise. At the meeting, reporters learned that, in order to prepare the orders, the preparatory group for 3 months in advance to begin planning the implementation of R & D departments even in the last year has already begun the preparatory work, the brand department was also preparing a more comprehensive brand communication strategy , And strive with the fastest speed, to create new sub-image obtained ceremony.
