The Importance of Printing Samples for Printer and Client Alike
By: Chelsea Nicole
Submitted: 2008-12-23 09:11:45 | Word Count: 546
Some people might find printing samples for a printed work superfluous. This is supported by the fact that usually the first sample prints usually are the most expensive when you print your booklets, brochures, fliers etc. Other argue, that in this digital age, you can already show how a printed work will look like even if it isn't physically printed. Supporters of this idea consider samples as just wasted material. Well, their arguments are sound enough. In my experience however, the extra cost, nor the wasted material that matters. What's more important is the peace of mind that printing samples give when you embark on printing something for a mass audience.
Below, you will discover the importance of printing samples of your work. These are aimed for printers and would be clients alike. This will help you shed those fears of wasting resources and adding extra costs to your printing tasks.
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Samples present your ability
For printers producing a color sample printing of your work isn't a suggestion. It is mandatory. Printing different sample works of your brochures, posters, booklets, postcards, business cards and other printed media gives potential clients a way to gage the ability of you as a printer. This also give you the chance to test the capabilities of the ludicrously expensive and foreign digital or offset printer that you bought. Printing samples of your best work and showing or giving it away to people is a good practice. It is basically and advertising tool, almost akin to those “free taste” campaigns for food items.
Samples let you adjust designs
For clients and to a less extent for printers, printing sample designs is basically the prototype stage of your little enterprise. This lets you see how the marriage of design, content, ink, paper and glue all works out. If there are any errors, it is best to scoop them out now. It is going to be an arduous task to correct 1000 pieces of design or typographical errors once those babies print out. So invariably, printing samples can also save your time and resources by detecting mistakes early before they multiply.
Printing samples lets you test materials
Lastly, with the different materials being printed on lately, as well as the different types of printers, it pays to test if the material you are planning to print on works with the design and ink of the printer itself. Some digital colored printers have inks that don't stick well to certain types of papers. An offset printer might have some difficulty when it uses a rougher type of paper. With all the variables involved, it is best to test the compatibility of these printers with the materials they will be working on. All you need to do is print samples of their work.
Convinced? Sample printing is not waste of time. On the contrary it will save time especially when you make mistakes. Also it can't be considered as an extra cost as well. It is more of an investment so that people can look at your best sample printing and discover that they want to print something similar themselves. So go ahead and print samples. Its the wisest choice you'll make.
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