Jinjiang footwear industry "aircraft carrier" world-renowned
By: lili smith
Submitted: 2011-04-20 21:19:29 | Word Count: 1031
Here, is the largest production base of shoes; here, is the world's main production base of shoes. Here is a world-renowned "Chinese shoes are" Jinjiang City.
As an important pillar of national economic development in Jinjiang, Jinjiang footwear industry is full sprint to upgrade and in many industries, sports shoes, as the most mature development within Jinjiang City, the largest industry cluster.
Shoes "aircraft carrier" for the Jinjiang won a series of honors. March 2001, Jinjiang by China Light Industry Association, China Leather Industry Association awarded the "China Shoes Capital" title, in December 2007, the State Sports General Administration awarded the "National Sports Industry Base." Jinjiang footwear production enterprises of all types more than 3,000, employing 19.15 million people, with an annual 870 million pairs of sports shoes tourism, accounted for 40%, 20% of the world in 2010, large-scale industrial production value of 51.8 billion yuan, 2.4 billion tax amount. Footwear industry has a large-scale manufacturing enterprises 378, tax over 15 million yuan enterprises, listed companies 12 (Anta, 361 degrees, the United States grams, flying grams, wild force, crocodile Wright, Kiyomi, and quality, star spring, Hua Yun, Xidelong, blessed with the wolf).
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Behind a strong industry cluster, is an invisible but complete "chain." Party Secretary of the military, especially Jinjiang Meng told the author, at present, Jinjiang has the world's most comprehensive industrial chain of sports shoes, the city has formed a shoe products, shoes, shoe, leather, footwear and chemical production go hand in hand, a good pattern of interactive development , the formation of the social division of labor, self-supporting one-stop production of collaborative groups, which engaged in supporting the production specifically for the shoe soles, uppers, leather, metal products manufacturers currently stands at more than 1,500 professionals, shoes, machinery products accounted for 80% of the city's footwear market share, the city also has a large number of mold development, the shoe design, management consulting, image planning, marketing, export agent for the production of specialized enterprises to provide prenatal, delivery and postnatal services, supporting industries, enterprises have basically homes will be able to complete all from production to sales process.
Comrades in the south was key as the "Flower of township enterprises," Chen Tai town, "chain" the advantage is particularly obvious. 80s of last century, this became one of the earliest places in the production of sports shoes, had it a few hammers, some scissors to knock, even laid a "Chinese shoes" of the prototype.
Chendai into the town, in was "well" shape of the four streets, across more than 600 shoe stores, wholesale and retail shoe collection, storage, shoes shoes exhibition as one of the city stretches for several kilometers, shoe store buildings, merchants such as the flow. Here, as large shoe-making machinery and equipment, small spikes shoe buckle, shoe needs, everything. "Shoes Street" has attracted more than 30 countries and regions shoe shoes market business customers, the market value exceeds 200 billion annual trade, becoming the largest in East China shoe market.
Jinjiang Municipal Committee, Publicity Minister Yang Xin believes that a good interaction between government and enterprises, Jinjiang footwear industry cluster to be a key factor in the rapid growth. In recent years, Jinjiang City, to guide the development of industrial upgrading, expanding shoe industry cluster as one of the key leading economic work, increase the shoe industry policy guidance, and simultaneously implemented to support the shoe industry clusters and brand development of the two "five-year plan" and series of policy measures, and implementation in a timely manner each year according to formulate specific rules and methods to effectively promote the sound development of Jinjiang footwear industry. Increase financial support for efforts to promote the introduction of industrial clusters in China shoes capital market development tax professional special support measures to contribute to the implementation of tax incentives to guide the brands revenue sources to stay in Jinjiang, headquarters in Jinjiang.
Increase efforts to support leading enterprises, industrial clusters the shoes into the core business matters administrative approval to approve "special access" services, allowing qualified key project "construction ahead" on the scale of contribution to the larger companies give priority to economic development zones, export processing zones land. Superior leading enterprises to actively assist policy support for efforts to increase the leading enterprises from all levels to support efforts to guide enterprises to shift from relying solely on speed-effective benefits for economies of scale and aggregation.
With the industry's big shoes, brand began to be widely expanded. Deputy Secretary for the city's Economic Development Lin Yonghong said that in recent years, footwear enterprises in Jinjiang City, take the initiative to meet market needs, have to go abroad or even out of Fujian, the implementation of brand strategy to enhance market influence. Enterprises through differentiated product positioning, marketing, hire advocates and convening meetings and other forms of external influence and vigorously expand the brand. Since 2004, footwear enterprises in Jinjiang in the CCTV and local TV ads over 6.5 billion. Some companies continue to adjust the marketing strategy, Anta, 361 degrees with the top sports events company co-operation as the Olympic Games, the Guangzhou Asian Games, strategic partners, more powerful brand appeal. Currently, Jinjiang footwear industry has received eight Chinese famous brand products, five well-known trademarks in China, national export business a free inspection.
Benefit from strong industry cluster shoes, shoes thirteenth exhibition area of ??50,000 square meters Fair planning, set 1,600 international standard booths. Divided into footwear products, footwear accessories shoe machinery and three galleries, the exhibition includes footwear manufactured goods, shoes and accessories, chemicals, shoes, leather, machinery and equipment, leather products and related research design, information publications , books and so on.
Jinjiang footwear industry, from the time the rivers in the rickety BUTTERFLY, after the impact with the baptism of the market, has now become a daring and able to fight against storms of the "aircraft carrier", standing proudly in the forefront of the development of the world's footwear industry.
