American Lion Brand outdoor sports brand into e-commerce
By: lili smith
Submitted: 2011-04-20 21:16:58 | Word Count: 461
Recently, a reporter from the U.S. International Investment Limited, Lion Brand was informed that from this month, the U.S. will officially enter the Lion Brand e-commerce market, open up the terminal network of sales channels, which also indicates that the United States began to enter the brand lion brand new stage of the operation.
In recent years, with the online marketplace continues to emerge, a number of footwear brands have set foot in e-commerce. Data show that in 2010, Taobao's online transaction volume of up to 400 billion yuan, a huge volume, so many brands are eager for e-commerce market. In 2011, the United States will also be e-lion brand on this market has been expanding, and therefore the company has invited well-known software company, tailored for the United States a set of Lion Brand e-business development programs.Recently, this reporter learned from the Inspection and Quarantine Bureau of Quanzhou, Quanzhou, in the first quarter export inspection and quarantine departments Footwear 17,800 grant, the value of $ 637,000,000, the batch with the year-ago quarter, the value of 14.9%. Quanzhou further consolidated as the world's major production base of shoes status.
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According to reports, by strengthening the scientific and technological input, adjust product mix, continuously improve its product value-added and technology content, Quanzhou footwear has been realized from the "quantitative scale" getting to the "quality and efficiency " changes. According to statistics, Quanzhou footwear exports in the first quarter from a year earlier average unit price of $ 4.84 to 5.5 U.S. dollars, up 13.6%, and some own-brand products, price and even up to 39 dollars.
Currently, the Quanzhou footwear sales have more than 80 countries throughout the world and regions, of which 201 million exports to the EU, the U.S. 128 million, exports of these two market share increased from 48% last year, raised to 52%. Quanzhou has become the country's second major production base for World of sports shoes.
In addition, the U.S. International Investment Co., Ltd., general manager of Lion Brand Xu Rongsheng said long ago, the United States, Lion Brand has also signed the First China International Camping Competition, the first to seize the powerful marketing resources, and in the next three years to provide sponsorship Outdoor . And professional outdoor team and the cooperation of the top outdoor events, not only fully reflects the professional standards of American Lion Brand, but also a vivid interpretation of the American lion brand casual outdoor fashion brand concept.
