2 Affordable Ways to Make a Business Card Stand Out
By: Alan Saltz
Submitted: 2011-04-06 12:40:07 | Word Count: 526
There's no denying it...
There are lots of different ways to ensure your business card stands out.
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There are unique materials like plastic, silk cards, wood, and metal. There is foil stamping, embossing, and die cutting. There are 3D lenticular cards. CD and DVD cards. Plus countless other options too.
But there's a reason that most people stick with typical paper business cards.
They're affordable.
It's interesting - business cards often are considered as one of the most inexpensive and cost effective marketing pieces available to a company. The thing is, when you begin die cutting,foil stamping, and printing on atypical materials, the expense can multiply from a few cents each... to a quarter... to as much as a buck or more for each.
That's a pretty dramatic change, don't you think? For some businesses that kind of investment arguably makes good sense. For many, it doesn't.
The same could be argued for individuals who need their business cards to help them land employment, or for large companies who print business cards for departments full of employees. In all of these cases, it's important to have good, professional business cards, but anything past that - including costly design, special effects, and other add-ons - could be prohibitively expensive.
Is there an easier, cheaper way to stand out?
Of course. There are a few ways actually.
One is adding raised printing to your cards.
Raised ink cards are very similar to typical cards with the exception that the text and graphics rise above the rest, giving it both a unique feel and look.
Rarely do business cards have texture which is why raised ink cards are a very professional choice that can really impress
Even better, raised printing is a cost effective option that demands no extra design skills at all. All you need is a printer that offers it.
One more affordable way to ensure your business card standd out is to choose a more professional, more attention-grabbing paper stock for your card. This is such an easy, but often overlooked option (maybe due to the fact that not that many online business card retailers seem to make it available).
Choosing a linen, recycled, or stained card stock can give your business card a an interesting look and feel, that most other business cards lack.
This is another distinguishing characteristic that demands no time or effort and sometimes, little added expense either.
In conclusion, if you're looking for a professional business card that doesn't cost and arm and a leg, consider raised ink or a recycled, linen, or marbled card stock. It's a simple choice that provides the look and feel you want, with little to no added cost, time, and effort of other available business card varieties.
