Explore the Impact of Social Media for B2B Marketing
By: Amit Kothiyal
Submitted: 2011-03-31 00:39:51 | Word Count: 486
The traditional tactics are not providing the expected return on investment anymore. It is estimated that B2B buyers are spending less than 20% of their time paying attention to outdoor advertising, print or television.
So where are they spending their time?
Social Media! Using social media optimization techniques for B2B marketing can be a major part in promoting your company and building industry contacts, particularly if you are involved in areas of trade and retail. Millions of blogs, thousands of tweets per second and enormous growth in user numbers across main social sharing sites including Facebook, Bing, Twitter and Linkedin prove that social media is most definitely used by a large number of population world-wide. Around 90% of B2B buyers today use social media to increase their marketing ROI.
7 reasons why social media can prove to be a major tool for B2B marketing:
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1. A large number of B2B professionals are already actively networking. Thus, using social media will help in building contacts.
2. It provides multiple touch points the B2B buying process demands.
3. Social media can help discover hard to reach contacts within organizations.
4. Social media allows 3rd-party influence on the purchase decision.
5. It is simple to showcase thought control through social media channels.
6. Social media is cost effective.
7. Social media allows a quick response to the requirements of the B2B buying process.
Three things B2B Marketers can do to boost business revenues with social media:
1. Set up a listening program: Monitoring a brand is the most common dimension that social media marketers focus on, but make sure to extend your efforts to Social Keyword Research and Audience Analysis as well to get a hold on the community you are trying to engage with.
2. Give to Get with Content: Information and education about your product and services have their own place in B2B marketing. Understand the needs of your target audience and develop content optimized with keywords that meets those needs and also helps your prospecting pipeline.
3. Social Media marketing campaign tools: Use Social Media marketing campaign tools to support optimized social content. Producing several media and content for a sole endorsement is very time consuming and inefficient and that is why it is important to use tools.
A lot of B2B marketers go through the motions with social media but they are not really being social. B2B marketers don't need to "do social activities," simply to get business - they need to be social. This means to using time and resources for participation, action and analysis. Customers can tell the difference. To get maximum output and achieve best results, it is recommended for the B2B marketers to hire professional social media marketing services at a renowned social media marketing agency!
Author Resource:-
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