Aokang and international luxury shoe brand Swarovski announced a partnership
By: lili smith
Submitted: 2011-03-28 21:02:45 | Word Count: 410
O'Connell's O'Connell's, Marie Claire, will launch the Swarovski crystal mosaic jewelry shoes products. March 26, O'Connell and international luxury brand Swarovski announced a partnership in Beijing. "Wenzhou create" a major step forward to the fashion.
March 26, O'Connell and Swarovski at the China International Fashion Week held on the theme of "Shu still enjoy the" new Shangjian O'Connell will be in 2011, showing the inlaid Swarovski crystal shoes O'Connor . O'Connell announced the collaboration with Swarovski, each designed to have a pair of glass slipper girl eager to achieve their "princess dream." According to Wang, general manager of Aokang right shoe sales introduction, Swarovski crystal mosaic Aokang shoes, divided into three series: "if you're the glass slipper" series, will be in Jiangsu Satellite TV "You Are One "program starts, as the current gift program" dating "success of the girls; There are also" comfortable through the glass slipper "series and" elegant glass slipper "series. Slipper of the three series, the first sale is expected in May, the retail price per pair of shoes in the 800 -2000 yuan.
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Following the Italian GEOX, Wan Li Weide achieve cooperation, the current together with Swarovski Aokang the main cross-border cooperation to push high-end shoes, but also by the domestic concerns of large department stores. Day, from large business groups, Intime department stores such as more than 80 people in charge will speed up the layout of large department stores O'Connell, the in-depth exchanges with the Aokang. Deputy General Manager Luo Huirong Aokang Footwear sales, said the country currently has about 4000 Aokang sales outlets, including large department stores has more than 800 sales outlets.
It is worth mentioning that, in this Fashion Week held a beautiful new tasting winter beauty. Aokang's high-end shoes as footwear brand, comfort and beauty of Marie Claire claims the balance, pay more attention to scientific and technological content of products and brand value. Meanwhile, Marie Claire, at the signing Michelle Reis, Yan Ni, etc. After the first-line stars, 12 constellations are hand Zhejiang Radio and TV anchor woman, preparing development Constellation shoes, a new effort to build the concept of fashion shoes.
