Traditional Marketing: Going Old-School with Postcards
By: Martha Killian
Submitted: 2011-03-24 20:45:40 | Word Count: 555
Modern business marketing dictates that businesses still make use of traditional marketing techniques to make sales and profits. In today's digital age, that could be an understatement. If you are a startup business, naturally you would be enticed to make use of modern marketing techniques such as email, chatting, and the famous social networking media Facebook and Twitter.
Money and the market is mostly the basis for deciding on using traditional marketing. Despite the temptation of going with the trend, it is still ideal to make use of old-school marketing. A good place to start is to use business postcards.
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Creating post cards is actually a lot easier than you think. If you are feeling the urge to let your creative juices flow, why not put it into good use and create your own marketing cards. Aside from being a creative pastime, this can be so much fun for you as well. For starters, you get to showcase your creativity and get your hands on high quality papers. As much as possible, don't print on feeble paper as this won't reflect well on you. You would not want people to see you as an unreliable business, would you?
There are lots of places to find your paper stock. You can visit your local office supply store or go online. If you are the thrifty type, you can always think of creative ways to use as paper. For instance, collect empty cereal boxes. Cut them into the size you want and design them however you like. Remember that there are no rules in designing post cards. You simply have to think of your business and your customers in deciding on the look of your card.
You can always buy ready made cards from office stores, and add some designs on them to give them customized flair. Making use of photographs can really give your cards a personal appeal. The best images can surely transform your cards in something impressively eye-popping.
Another great idea in designing your postcard printing is to design it like a scrapbook. You put magazine clipping or your sketches and artwork to ensure you deliver a heartfelt message.
If you have enough time, skill, and patience, why not try quilted cards. The result would surely be something creative and personal. This will show your prospects that you took the time and effort to make sure they get only the best cards.
Cloth cards are also a great idea. You can use layers of used fabric to make your cards. The result is just like a quilt card but more organic. Creating this kind of cards is a great way to recycle your old clothing. You can add embellishments on your cards like beads and laces to make them look attractive.
When trying to do these types of cards, it is important to remember that you stay within the postal limits in card thickness, which is about 1/8 of an inch. Creating thicker or bigger cards will cost you extra fee.
Homemade cards are always a creative and fun way to reach your customers. If you are looking for something that would set you apart from your competitions, this is always a good option. So, if considering going old-school in your marketing campaign, post cards would surely be the best place to start.
Author Resource:-
Martha Killian has been writing articles online for about 2 years now in a printing company. You can also check out this website for more information about appealing postcards for promoting business and tips on how to make online postcard printing smartly and effectively.
