By: Chelsea Nicole
Submitted: 2008-12-12 01:39:01 | Word Count: 514
How many times do you typically run your advertisements or send print jobs to your postcard printer? I’m sure this differs depending on the type of marketing you get done.
Posters won’t need the same number of different runs as other kind of marketing because a poster is naturally going to be able to stay up for longer, saving you from needing to put out more of them. When you get to something like custom postcards or brochures than things begin to change.
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Especially for postcards you have to consider how many times you’re going to send out a wave of them before you can call it quits. Postcards often need to be seen several times before they really do their job and get you a sale. If you’re just doing a single run of them then you aren’t getting the most from your marketing.
You can quite literally send the same postcard out multiple times as well spread out over the period of a few weeks or months. This allows you to accomplish a wide variety of things.
The first is that you can get that much more exposure for your marketing. The people who didn’t even notice your postcard the first time for a variety of different reasons now get to see it, and the people did notice your postcard are going to have your company name reinforced in their mind.
Another thing to consider is that people who saw your postcard and might’ve had interest in it aren’t always going to remember to go into your store. I’ve seen plenty of postcards that caught my eye, but I forget about them by the time I went shopping again. Getting an additional color postcard in the mail from the same company will make me remember them, and increase the chances of me going in.
Repetition has always been a powerful tool in the world of marketing, and you might as well use it to your advantage. The more anyone sees something the more likely they are to remember it.
Finally you can get a lot more marketing out of the same original marketing budget. The biggest costs for any marketing will be designing and printing them. For the printing the biggest cost will be the start up, and the number of advertisements you get printed won’t have a huge impact on the cost.
This means you could get a much larger order of the same custom postcards printed and it wouldn’t do much to your costs, and you can get that much more marketing out of the same postcards because you’re sending them multiple times.
Plan from the very beginning how many waves you want to do of the same piece of advertising. It is true that if you send out the same one too much you’ll begin to have no effect on your customers anymore, so you need to find the right balance between too much and too little.
