By: Arthur Cooper
Submitted: 2011-03-16 18:10:18 | Word Count: 664
You are interested in heavy traffic driven to your site via Google. Who isn’t? You’re eager for the days when relevant keywords are typed in and your site is one of the top 10 listings that come up on the first page of the search engine results. How does this happen, you wonder? It happens with successful Search Engine Optimization (SEO) and Pay per Click Marketing (PPC). Through strategic search engine marketing, which is the promotion of an internet website resulting in highly visible listings, your site can be the most prevalent on Google and other search engines including Yahoo and Bing. There are namely 2 distinct forms (methods) of search engine marketing. One method that may interest you is SEO.
SEO is the process of improving the visibility of your site on Google and other search engines via organic (natural) results. These organic listings are not advertisements. They instead represent the top 10 most relevant pages, as rated by Google, for the keywords being searched. Top 10 listing results are earned through successful and effective SEO.
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Another form of search engine marketing with the goal to obtain substantial traffic via Google is PPC. PPC is ultimately an internet advertising model used on Google (and other major search engines) where advertisers pay Google and other site host for preferred listing placement and when the ad is clicked. Interested advertisers typically bid on keywords relevant to their market. When the selected keywords are typed into the search engine, the goal is for the advertiser’s ads to appear first. Google uses Google AdWords as its bid based model.
To summarize, successful SEO generates high organic listings and PPC management produces high sponsored ads. Try checking out Google to see if you can spot which listings are PPC and which are products of successful SEO. Here’s a hint: the ads on the right of the search results page (and sometimes found in shaded areas on the top of the results page) are PPC. The listings found on the top of the page (or below the shaded PPC area if it applies) are the SEO listings.
Now that you understand the concept you are likely interested in utilizing one of these methods to market your site in a way that ensures substantial Google traffic. Optimum7 specializes in SEO and PPC as our Search Engine Marketing Services. Optimum7’s service focuses entirely on our client’s return on investment and results. As much as 65% of our search engine marketing fees can be scaled upon the results achieved for our clients. Performance-based fees would only paid to Optimum7 if our client’s traffic from SEO increases on a consistent basis.
Optimum7 customizes SEO solutions based on the results found from research administered for each client. The results are used to design an execution plane which can involve client consultation, on-site optimization, off-site optimization, content copywriting, indexing, syndications, web design, social media and social bookmarking.
If what you’re looking for is heavy Google traffic guaranteed by a tested and proved service then Optimum7 is perfect for you. Contact us today to being increasing your traffic! Call us at 1-800-736-9618
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