By: Arthur Cooper
Submitted: 2011-03-16 09:24:00 | Word Count: 664
If you are interested in finding ways to utilize a Google Shopping Cart, (also known as Google Checkout) you’ve certainly come to the right place. You may have noticed that more often than not online shoppers start with Google. Google’s very own search advertising program, AdWords, helps buyers find sellers through targeted text ads that appear next to Google search results. Google Product Search, Google’s shopping search engine, allows shoppers to find the products they are interested in buying.
Recently, Google Checkout has implemented a new feature (a Checkout badge) that is added to AdWord ads and product search listings as an indicator to shoppers that the shopping experience will be easy, convenient and secure. Google Checkout helps to more effectively turn traffic driven to your ad to paying customers. The convenient and timely process for purchase using Google Checkout leaves customers satisfied and likely to return for another eased experience.
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For buyers, Google Checkout is quite simple. Visit the site of the item you’re searching for, find what you want to buy and add it to your shopping cart. Customers may check out through standard checkout processes or they may consider choosing Google Checkout so that they may experience a fast, safe and convenient way to buy. If a customer has a Google Checkout account they simply sign in when they are ready to make a purchase. The customers’ payment and shipping information is already stored in their personal Google Checkout account. If the customer doesn’t already have an account one can be created at the time of purchase. It’s as simple as the push of the “place your order now” button and the deal is made.
Many buyers and sellers rely on Google Checkout as their primary shopping resource because with this service sellers and buyers may participate in complete security and confidence. Google Checkout has an industry leading fraud protection program that keeps users safe from fraud while promoting low cost and high sales in the market. With Google Checkout Payments Guarantee 98% of Checkout orders are protected. Google also offers free comprehensive protection for fraud protection services. Google Checkout’s fraud detection systems reduce manual review cost and fraud by proactively filtering out fraudulent orders. Google is also cautious with the deduction of funds due to chargebacks, which is fairly treated by Google who decides on charges only after a decision has been made regarding fault.
Google Checkout seems like something you may be interested in implemented into your site? There are several options to choose from when implementing Google Checkout. You may perform advanced integrations with your existing internal systems or you may want to leave this for the professionals to ensure that your system is working adequately and at its full potential. Here at Optimum7 we fully integrate Google Checkout (including API integrations) for our clients. If you would like more information please do not hesitate to contact us today! Call us today 1-800-736-9618.
