By: Arthur Cooper
Submitted: 2011-03-07 18:11:55 | Word Count: 664
Twitter hash tag marketing can be somewhat effective if properly executed. However, if it becomes too much like spam, your conversion rates will plummet and you won’t see any success from it.
First of all though, what is Twitter hash tag marketing? Twitter provides you with the capability to put the pound sign (#) in front of any word to create a hash tag term. This will connect your tweet with other users who are also tweeting about that same topic. For example, you could tweet that you’re “searching for a #Miami apartment.” Then, you’ll be added to a kind of discussion panel of tweets that all contain that same hash tag and are (ideally) about the same thing.
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As this brings so many Twitter users together, you can see where the appeal to use this method comes from. However, much like with any other online marketing technique, if you don’t take the time to implement it properly, it will come off as spam and no one will click on your site.
For example, Twitter lists the top ten trending topics on the right side of the page at all times. These trends show what people are talking about. If you wanted to capitalize on that, you could include one of those topics in your tweet with a link to your site. But, if the topic isn’t relevant to your site you’re not going to get any conversions out of the method, and your bounce rate will skyrocket. This type of spamming is ineffective, and so Twitter users are seeing less and less of it; however it doesn’t mean it’s not there.
One way to properly use a hash tag trending topic is if you see that a relevant topic is trending and include it in your tweet accompanied by a hash tag. A tweet like that might help you get decent relevant traffic and even quality conversions.
Hash tag marketing can also be helpful if you think of Twitter as its own little search engine. If you tweet about a service you provide, and insert a relevant hash tag, then that topic will pop up above someone else’s when they conduct a search. Say you offer Miami apartments, so when someone searches for that topic within Twitter your information will pop up, and you’ll be more likely to get traffic to your site based on that specific tweet.
Optimum7 understands the importance of social media and its direct relationship to internet marketing. The use of Twitter to drive traffic to your site can be difficult and time consuming. Let us handle your Twitter campaign for you so that you can go back to running your business. We will properly use hash tag marketing and a host of other techniques to make sure your business gets a number of followers – and those followers mean traffic and conversions for your internet business. Contact us today so we can help you get the most out of your Twitter account. Call us at 1-800-736-9618.
