By: Arthur Cooper
Submitted: 2011-03-03 19:30:32 | Word Count: 664
Social Media and blogging are two ways to help drive your search engine optimization (SEO) strategy. Before diving into how this works, let’s look at what SEO is and how it can help your business.
Search Engine Optimization
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SEO is a long and involved process that can help you to rank higher in a Google, Yahoo or any search index. Search results for a specific term can be made up of millions of pages, and if your site doesn’t fall on the top, it isn’t going to be visible. In fact, fewer and fewer people are sorting through indexes past the first page. Most won’t even scroll down to the bottom of the search results page. So, it’s absolutely vital that you appear as high as possible on that first page, so that your business can get more traffic, more leads and more productivity from a search index.
Search engines like Google are made up of complex algorithms that sift through websites and content and decide whose content is most applicable to the user’s search terms. Your SEO campaign’s job is to appeal to those algorithms so that you can be ranked higher, particularly higher than your competition, and high enough to get clicked on while making sure that your site is also optimized for best user experience. There are a number of ways to accomplish this goal. Social media and blogging are just two minor ways to accomplish this, and are merely pieces in a much larger overall SEO puzzle.
Social Media and SEO
Social media can help your SEO campaign by getting your name out there. Take Facebook for example. They are projected to have 1 billion users by the summer. That’s 1 billion people that could be your clients. Can you afford not to tap into that market? Call us at 1-800-736-9618
Additionally, social media allows you to control your brand and directly interact with your potential clients. For example if a disgruntled employee is badmouthing your company on Facebook, spreading the word to those 1 billion users about how terrible your business is, you can respond directly to that user and try to resolve the issue in an open playing field. It provides you with a certain amount of control when it comes to your brand name, because you know what people are saying and can respond accordingly.
The bottom line when it comes to social media is, if you decide it’s not right for your business, and you pass on the billions of internet users that participate in it, your competitor certainly won’t, and they’ll have a pretty sizable edge on you. Do you want to give that to them?
Blogging and SEO
Blogging helps your site provide informative and original content that’s relevant to your site. This content helps to drive your rankings up, which is the ultimate goal of SEO. However, relevancy is the key to this part of the strategy. If your site is about fashion, you can’t just blog about the movie you saw over the weekend, you have to blog about the latest fashion trends, or what some designer did over the weekend, or something like that. It must be appropriate to your site.
Executed properly, Google will come to recognize your business as a trusted provider of information through your blogs, which is what you want. It will help you to be ranked above all others when it comes to fashion or whatever your industry is.
Optimum7 knows the intricacies of a successful SEO policy, and the roles that social media and blogging play in that success. Let us help your business achieve greatness with SEO, and contact us today!
