By: Brad Kartel
Submitted: 2011-02-27 02:31:30 | Word Count: 597
Everyone wants their rack cards to look impressive, but few realize that it is in the printing options wherein you can really improve the look of those rack cards and make them really eye-catching and impressive. Let me teach you the real and important printing options that you will need to chose to create your own very impressive rack cards. All you need is to avail of five easily available rack card printing options from your printer.
a. Larger format sizes for rack cards – Getting the right impact with your color rack cards typically means printing in larger sizes. Larger rack cards are typically more visible in racks when compared to others, and most of the time, people pick up the larger rack cards first since it seems like it has a lot more to say. So try to always download larger rack card templates and use those for your designs. It is a better and more effective option for most.
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b. Full color rack cards – Of course, do not print black and white rack cards. Those will look no more impressive than flyers. Your best choice is always to print full color rack cards to display the most impressive designs with full color pictures whenever possible. A lot more people respond to full color rack cards, and most professionals use full color as a standard in their rack card prints. So do not go cheap when it comes to color for your rack cards. It is full color rack card printing or bust.
c. Glossy, glitter type inks – Another great option to add for your rack card printing is to use glossy glitter type inks. These kinds of inks may be expensive but they add an additional powerful element to your text content or even your image content.
Since those inks gleam or glitter, the text or images that use those inks become a lot more visible, powerful and memorable. It is well worth using these glossy inks, especially if your color rack cards have tough competition. So ask your rack card printers if they offer glossy inks for your printing orders.
d. Thick durable type paper – Now, when it comes to the paper of your rack cards, it is a must to use thick durable type paper. A good standard weight to use for the paper would be a 135lb paper material. This is a good thick and durable make for rack cards, making it tough. Your rack cards should last a long time especially if that paper thickness has a smooth and glossy paper finish.
e. Smooth glossy paper finish – As said above, it is a good option to pair up thick paper weights for your rack cards alongside a smooth glossy paper finish. Glossy coatings or finishes for paper materials add that special gleam to those cards, as well as some degree of moisture or dirt resistance. This means that the color rack cards will appear better and become a lot tougher once you choose a smooth glossy paper finish in rack card printing. That is why it is highly recommended that you use this in your rack card printing.
So those are the options that you should definitely choose to make sure that your color rack cards are as impressive as they can be. Try to apply all those options in one rack card batch so they can turn out really good for your purposes.
Author Resource:-
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through using custom rack cards.
