By: Arthur Cooper
Submitted: 2011-02-24 21:05:19 | Word Count: 664
You have a plethora of products and it can be overwhelming to even begin to figure out how you’re going to organize your database, optimize your listings, categorize descriptions, analyze results of clicks, assess conversion, and revenue from conversion all while maintaining the day to day operations of your company. Seems nearly impossible, does it? Well here is a helpful guide.
What can be done?
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To simplify your preparation and the submitting of your data feed, you should consider creating a database and optimizing your products titles, listings and descriptions using sophisticated organizational and categorizing tools. You want to be sure to analyze your data through use of click tracking, conversions and revenue conversions on your feeds. Be sure to keep a detailed analysis on results and carefully assess the sales of more profitable items which can inevitably aid in the weeding out of low-profit items from your company’s feed. This will ensure that all active data is potentially profit generating. We at Optimum7 recommend listing your products on all of the free listing engines to gain exposure such as Google Base, Bing, Oodle and TheFind to name a few.
Are there any other sites that I should consider submitting product data too?
Be aware that you have options. There are paid-listing engines like Shopping.com (currently one of the most popular), NexTag, and Amazon are a few of the Comparison Shopper Sites that you may want to explore to gain maximum exposure. Do not hesitate to cross-reference products and listings you are offering ith the success of similar listings throughout these sites so that you may analyze success rates and plan accordingly. This is essential to remain competitive. Carefully monitor you pay per clicks (PPC) and keep track of click cost and metrics. Set a reasonable budget that allows for you the space to maximize exposure on these outlets.
How do you assure that you are getting the most from your budget?
Be sure to keep carefully watch on the progress or (lack thereof) of your products. Scour your data with a keen eye and make sure that your feeds are gaining profitable return. If you have the time, consider weekly monitoring to estimate the flow of traffic and make necessary comparisons to keep proper assessment of the competitive markets. You don’t want to let much time go by before paying necessary attention to the status of your products. This is how companies get lost in the shuffle and your goal is to always remain ahead.
How do I remain organized so that I can keep up with all this data?
Programs such as Microsoft Excel are great tools for inventory and organization. You would need to import the data from your desired platform into the streamlined feed. There are various video help guides and online support that can aid in this process.
The Product Feed Submission process is essential to the success of your product distributing business. This is the platform from which you build upon, make it great.
Overwhelmed by this influx of the information? Fret not, we’re here to help. Contact Optimum7 today! Call us at 1-800-736-9618
