By: Arthur Cooper
Submitted: 2011-02-23 22:36:33 | Word Count: 664
Optimizing and tracking your product feeds for your company’s entire inventory on all major shopping channels can significantly increase your traffic and sales. What exactly is done, you ask? You take products from your site, match it with feeds from other sites and handle the product management for you. What do you get in return? You get traffic! Through the optimizing of your products and careful weekly monitoring, you can assure that your products get substantial traffic, which is precisely what you need in this competitive market. Not only can you track changes in the market, you can also keep track of your company’s personal return on investment (ROI) to ensure that you are generating maximum profit for your efforts. Here are a couple of sites you can use;
* Google Base: This is a free service provided by Google that also allows you to rank on the organic search results, and all for free. All you have to do is optimize your data feed.
* Shopping.com: This is one of the the most popular shopping comparison sites out there. You can definitely get significant number of traffic here at the cost of around $2.00 per click.
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* Pricegrabber.com: This shopping comparison site has been increasing in quality and traffic for the past 6 years. The conversion rates are very good here due to the quality of traffic and users.
How can you be profitable, you wonder? Essentially, you must analyze your data through use of click tracking, conversions and revenue conversions on your feeds. Before getting to this point, you create a database and optimize your products titles, listings and descriptions using sophisticated organizational and categorizing tools. This way, you can simplify the preparations and submitting of your data feeds. An expert must scour detailed results that assess the sales of more profitable items which inevitably aid in the exclusion of low-profit items from your company’s feed. Optimum7 recommends our clients utilizes free, helpful shopping comparison sites such as Google Base, TheFind, Bing and more to assure that you are getting maximum exposure at all times. If your company is interested in investing in an e-commerce avenue, a full-service Feed Management that monitors pay per click (PPC) where you can keep track of click cost and metrics is mandatory. If the e-commerce sites are the avenue of your choice, please be sure to set a budget as it is important to carefully utilize these services as a stream to generate material income. Shopping.com, Amazon Product Ads, NexTag and Shopzilla may be very useful to look into. It would be wise to cross-reference products and listings you are offering with the success of similar listings throughout the various sites so that you may analyze success rates and plan accordingly.
You have enough on your plate—you know, with running your business and all. The last thing you need to be boggled down with is planning your Feed Management. Optimum7 takes a careful approach to Feed Management in that it your feed is hand governed by experts thoroughly scouring your data with a close eye having the most profitable avenues for your company at the forefront of our assessments. We have the necessary tools to increase your traffic by leveraging through feeds of data and catering a strategy that is personalized to fit your company’s needs. We are in this to help you maximize potentials and experience ultimate results. We’re not just here for the primary stages in the setup of your feeds, we focus heavily on continued maintenance offering careful scrutiny to the changes acquired in your data so that we may stay on top of its success. We can help you–it’s not too good to be true, contact us to see how. Call us today at 1-800-736-9618
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