By: Arthur Cooper
Submitted: 2011-02-21 15:21:03 | Word Count: 664
Did you suddenly find that all your traffic has disappeared? Perhaps yesterday you ranked on the first page of Google and today you can’t even find your site when you do a search. These are symptoms that you may have been banned from Google.
This is no joke. If you have not been employing the right kind of SEO strategies, it can land you in some serious trouble. Google’s search engine market share is close to 80%, so if you are depending on the Web for your livelihood and your company’s continued profitability, being banned from the most widely used search engine might be catastrophic for your business.
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Take a look at what you’ve been doing and rectify the any bad Web practices you have been using to drive traffic to your site.
1. Are you using hidden text or hidden links? Google’s algorithms can now easily detect texts and links that are the same color as the background, as well as text that is stuffed somewhere off the visible page. Your site will be categorized as spam when you do this.
2. If you are using cloaking techniques, again, you will be considered spam. Trying your best to show Google bots different content from what users will actually see on the page practically guarantees that you will be banned.
3. Are you purchasing links? This is the kind of sneaky SEO that Google bots are continually designed to guard against. Google prides itself on providing the most relevant result to users, not necessarily the best funded. Page rankings are based on their usefulness, so if your link has terms near it that suggest that it has been bought by sponsors or advertisers, it will be flagged. If it comes up with links completely unrelated to the topic on the page, it will be flagged. In general, buying links is another sure way to get banned from Google.
4. Do you have duplicate content on your site that’s not configured properly? You must use canonical tags to avoid duplicate content issues.
5. Have your site been hacked recently? If it has, the hackers might have placed some kind of code on your site which could be the reason you were banned from Google search results.
Luckily, a Google ban is not always permanent. We can help you to rectify whatever damaging practices you have been using and get your site cleaned up, from meta tags to coding. The best thing for the continued health your online business is to be honest about your site and what it provides.
If you are simply not reaching your target audience, don’t resort to these tactics. Optimum7 can show you how to reach them through positive SEO practices that yield results and build the kind of back links and rankings you want—those based on the service you actually provide.
You will never be a successful online business if you annoy users rather than give them something they are actually looking for, and Google actively works to make sure of that by constantly changing their algorithms to service users. At best, all you’ll do is continue barking up the wrong tree. At worst, your site might be banned from Google.
If you are wondering, “Is my Website Banned by Google?” Contact Optimum7 today. Call us at 1-800-736-9618
