By: Arthur Cooper
Submitted: 2011-02-18 15:26:56 | Word Count: 664
Search Engine Ranking Optimization is crucial to helping your business thrive. Did you know that despite the recent success of online retailers and social media, the majority of internet users still go to the internet to utilize the services of a search engine? Users want information, they want to do research and find out things about the best vacation spots, what tool to use to remove brake pads, where the best veterinarian in the area is, and so forth.
Did you also know that most users aren’t looking to page two of a search index for the information they want? With Google’s introduction of tools like Instant Previews and Suggested Searches, people are more equipped to find exactly what they need on the very first page. That means, if you’re not on that first page, you’re not going to get clicked on. Without the traffic a search engine like Google can provide, your internet business can die before it ever fully gets off the ground.
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So, how can you achieve higher rankings? Through search engine optimization – or SEO. Google has a countless number of complex algorithms that rank your site within a search index. SEO helps your site appeal to those algorithms to get ranked as high as possible, ideally on the first page, and – at a bare minimum – above your competition.
How does SEO achieve this? Through the use of four principles:
1. Offsite optimization drives users to your site. Things like social media, backlinks, and other linking methods help your site achieve visibility on the internet. By getting your site out there you can increase traffic on your website and thus increase productivity.
2. Onsite optimization helps keep that traffic on your site once they’re there. It involves optimizing your htaccess, your 301 redirects, and your meta information as well as making your site visually appealing and filling it with relevant content and landing pages.
3. Conversion optimization analyzes how successful you are at getting people to do what your site is built for – whether it’s signing up for emails, making a sale, or just staying on your site for an extended period. All of those things are defined as conversions. Conversion optimization looks at how many people are doing all those things versus how many people aren’t and why. That information allows you to make appropriate changes to maximize your conversions.
4. Keyword research is just as important as the other three areas of SEO. Without knowing the exact terms your potential clients are using, how will they be able to find you? With this information you can fill a need they have for information by providing relevant content that’s filled with the keywords they’re using to search.
Optimum7 understands how complex SEO is, and how important it is to properly implement all aspects of it in order to achieve success. We can help you set up and maintain your SEO strategy so that you can focus on running your business. Contact us today, and together we can help your business get to the top of a search index. Call us today at 1-800-736-9618
