By: Steve Perkins
Submitted: 2011-02-17 08:07:33 | Word Count: 566
Thinking of printing business cards? Are you familiar with all the elements that must be included in a business card? Aside from the name of the company and the contact person, there are other essential elements that a good business card should contain.
Name and Position Title
[ advertisement ]
Your name on your business cards adds a nice personalized touch, especially if you are in a large organization. Use a relatively large font size for your name, with your position title underneath it in smaller font. Position titles are not always a required element, although some small business owners would include “CEO" or some other self-important title to give the impression of a large organization.
Business or Organization Name
The name of the business or organization is also the most noticeable text in business cards. Print it in a slightly large font beside a logo or any graphic image that is relevant to the business or organization.
Logo or other graphic images
Use the logo your business utilizes on other promotional materials to establish your company's identity. A relevant graphic image may be used if your company doesn’t have any recognizable logo. Choose an image that conveys what your company does or sells. You may use boxes to organize your business card’s information.
Physical address
A physical address is typically included in business cards. However, if your company is web-based and exclusively transacts business online, it is only optional to include a physical address. If there is a need to put both, then label your physical and online addresses (email and website) accordingly.
Contact Number(s)
It is a common practice to include multiple numbers such as telephone, fax, and mobile numbers. To save space and avoid cluttering the limited space of a business card, it is okay to omit some of these numbers. Choose to include only your preferred method of contact.
Slogan or Business Description
Your slogan best summarizes your company’s goal. Or for a more direct approach, you may consider including brief description instead. Either way, these statements are useful when your business name doesn't clearly communicate what your company exactly does.
A Bullet List of Products or Services
This element is only optional as it could clutter your business card when not done properly. This is appropriate for cards that are either two-sided or folded. If you have just started your business, a short list of the products or services that you offer is a great way to let your potential clients know what your company is all about.
These are the most common elements of a business card. If you want to give more value to your custom business cards, you may consider printing a special invitation or discount offer at the back of the card. This ensures that a potential client will hold on to your business card. It is also a nice way of encouraging business and boosting your sales. Anyway, these are just some suggestions on how you can take advantage of your business cards. You may come up with your own ideas, provided that they won’t clutter up or mess with your business card layout.
Author Resource:-Steve J. Perkins is a specialist of printing and is also a graphic designer. He is dedicated in the printing industry and continues to support the developments in the field of marketing.
